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2013 Publishing Sector Subject Line Report

What’s the best email subject line for publishing? Download your exclusive copy of our 2013 Publishing Sector Subject Line Report to find out

2013 Publishing Subject Line Report

“Breaking news and alerts are most engaging to your audience.”

A subject line is one of the main things under an email marketer’s control to influence customer behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user experience for the online journey.

In the last couple of years, the way consumers interact with email has changed drastically. Much like the broader web, email is now all about usability.

The 2013 Publishing Sector Subject Line Report looks at the keywords that generated response from Adestra’s publishing clients. You can use these findings to inform your email campaigns and boost your open rates.

Complete the form below to download the report