We know marketers are busy people. And we all know the value of market research when it comes to developing strategy. We take the hard work out of collating industry data with periodic industry reports. Our research and reports cover the latest trends and developments in the industry and will provide you with the insight you need to formulate your marketing plans.
In this report, you will discover the trends of subject lines from over 2.2 billion emails. These trends cover the keywords and phrases that recipients respond to better than most, and also, which ones are over-used and ineffective for your sector.Download now
The best subject line for your sector? Download your exclusive copy of our 2013 publishing sector report to find out. A subject line is one of the main things under an email marketer’s control to influence customer behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user experience for the online journey.Download now
There are numerous keys to success in B2B email marketing campaigns. Focusing on lead nurturing, conversion optimisation and customer journey is paramount but the building blocks can’t be missed. For all of the gains made in process and automation, poorly selected subject lines will prevent you from even getting a foot in the door. In our new landmark study of over 1bn emails, we’ve looked at character length and 9 different words categories to determine exactly what works and more importantly what doesn’t for B2B subject lines.Download now
In association with Econsultancy.
The largest annual survey of email marketers in the UK, the Email Marketing Industry Census produced by Econsultancy and sponsored by Adestra, highlights important areas that are neglected in making the email marketing channel produce better results and raise revenues.Download now
Subject lines are the crux of an email marketing campaign. If it’s good, your response rates will skyrocket and if it’s bad, well, we all know what that means. And yet, subject lines are often an afterthought in email marketing. For the first time ever, Adestra have undertaken extensive research to provide industry-specific advice on what works and just as importantly, what doesn’t.Download now