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Downloadable Reports

We know marketers are busy people. And we all know the value of market research when it comes to developing strategy. We take the hard work out of collating industry data with periodic industry reports. Our research and reports cover the latest trends and developments in the industry and will provide you with the insight you need to formulate your marketing plans.

Downloadable reports

2014 Email Marketing Industry Census

Econsultancy logoIn association with Econsultancy.

The eight annual Econsultancy Email Marketing Industry Census is based on the largest UK survey of email marketers.

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2014 Email Marketing Industry Census


2013 Subject Line Analysis Report

In this report, you will discover the trends of subject lines from over 2.2 billion emails. These trends cover the keywords and phrases that recipients respond to better than most, and also, which ones are over-used and ineffective for your sector.

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2013 Subject Line Report


2013 Publishing Sector Subject Line Report

The best subject line for your sector? Download your exclusive copy of our 2013 publishing sector report to find out. A subject line is one of the main things under an email marketer’s control to influence customer behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user experience for the online journey.

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2013 Publishing Sector Subject Line Report


2013 Email Marketing Industry Census

Econsultancy logoIn association with Econsultancy.

Now in its 7th year, the email census has recorded the changes in email marketing from load and blast to more relevant, targeted and intelligent communications, the arrival of social media and mobile email.

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2013 Email Marketing Industry Census


2012 B2B Subject Line Analysis Report

There are numerous keys to success in B2B email marketing campaigns. Focusing on lead nurturing, conversion optimisation and customer journey is paramount but the building blocks can’t be missed. For all of the gains made in process and automation, poorly selected subject lines will prevent you from even getting a foot in the door. In our new landmark study of over 1bn emails, we’ve looked at character length and 9 different words categories to determine exactly what works and more importantly what doesn’t for B2B subject lines.

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2012 B2B Subject Line Report


2012 Email Marketing Industry Census

In association with Econsultancy.

Econsultancy logoThe largest annual survey of email marketers in the UK, the Email Marketing Industry Census produced by Econsultancy and sponsored by Adestra, highlights important areas that are neglected in making the email marketing channel produce better results and raise revenues.

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2012 Email Marketing Industry Census


2012 Subject Line Analysis Report

Subject lines are the crux of an email marketing campaign. If it’s good, your response rates will skyrocket and if it’s bad, well, we all know what that means. And yet, subject lines are often an afterthought in email marketing. For the first time ever, Adestra have undertaken extensive research to provide industry-specific advice on what works and just as importantly, what doesn’t.

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2012 Subject Line Report


2012 UK Publishing Email Benchmarking Survey

In association with the PPA.

PPA logoThis survey shows UK publishers can improve email marketing response rates and ROI by concentrating their efforts on automation, social media and mobile.

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2012 UK Publishing Email Benchmarking Survey