We know marketers are busy people. And we all know the value of market research when it comes to developing strategy. We take the hard work out of collating industry data with periodic industry reports. Our research and reports cover the latest trends and developments in the industry and will provide you with the insight you need to formulate your marketing plans.
Marketing Automation refers to software applications designed to streamline repetitive marketing tasks. The technology has become ubiquitous across most industries. But what marketing automation strategies are achieving success for best-in-class companies? To find out, Adestra in partnership with Ascend2, fielded the State of Marketing Automation survey.Download now
Marketers need to choose email programs based on the overall strategy of what they want to accomplish. It can be a huge challenge, but our new study will show you what’s working for your fellow marketers and what’s not – information that we hope you can use to focus your thinking and organize your planning.Download now
Tailored experiences which match customers’ preferences are no longer nice-to-have – they should be business as usual. Marketers understand that the more they can personalize communications and content, the better – but creating that personal touch at scale isn’t easy. But what does it take to become a First-Person Marketer?Download now
Email continues its rule as the preferred channel from Teens to Baby Boomers! How well do you really know your consumers? Sure, we know how they behave on our digital channels thanks to rich analytics, but when they’re not shopping with you do we really understand how they consume information?Download now
This is the 11th annual Email Marketing Industry Census, published by Econsultancy in partnership with Adestra. The report presents the findings of an online survey in which 1,200 marketers took part. As well as an analysis of survey data and a comparison with results from previous years, the paper also contains a wealth of insights from leading email marketing experts.Download now
As customer expectations evolve, marketers need to deal with burgeoning amounts of data. At the same time, those marketers need to create more content to satisfy customer demand and distribute that content across an ever-increasing number of channels. All the while, reducing manual processes and delivering a personalised experience.Download now
Email works best when it is personal, targeted and timely. Can you honestly say that your email strategy ticks all three boxes? There is no doubt that email can be both incredibly cheap and effective (automation makes this doubly true), but unless used with restraint, it can prove to be a double-edged sword.Download now
In a first of it’s kind, Adestra asked over 1,200 teens, millennials and baby-boomers throughout Australia about their digital use of email, mobile and social media on all their devices. The results were astounding, but what held true compared to the U.S, is that teens and millennials love email!Download now
Back by popular demand, this third edition of the Key Sector Report is packed with fantastic insight from six sectors: Publishing & Media, Retail, Charities, Government & Non-profits, Financial Services & Insurance, Travel & Hospitality and Technology & Telecoms.Download now
Email is the dominant marketing channel for both business-to-business (B2B) and business-to-consumer (B2C) marketers. But successful marketing via email depends on having an email list full of good quality addresses.
This report represents the opinions of marketers who are successful in overcoming barriers to achieve email list strategy goals.Download now
We’re very excited to bring you the tenth annual Econsultancy Email Marketing Industry Census and a special anniversary edition.
Based on a survey of over 1,100 in-house and agency marketers and with ten years of data to process, the census provides a unique opportunity to assess how email marketing has changed and where it may be going. One key point is that it has been, and remains, the channel that constantly delivers fantastic return on investment, coming out at 9 percentage points above SEO in 2016.Download now
What happens to your email campaigns as soon as you hit “send?” Do you know who’s reading them? What devices are they using? Do they even read your messages at all? We asked 1,200 of them, from teens to Baby Boomers, living all over the United States and received some shocking results.Download now
The dream of building a single database of all customer interactions and experiences across every channel and touchpoint is still seen by many as the future of email marketing and the key to customer loyalty and retention. But the reality is that while many brands and businesses are working hard to build a single, joined-up view of their customers, few are truly achieving it.Download now
How do you compare against the results in your industry? What about the other sectors? This year we’ve covered: Retail; Publishing & Media; Travel & Leisure; Charities, Government & Not for Profit; Financial Services and Technology & Telecoms.Download now
This report looks specifically into the findings of four sectors, so you can use the data in a way that is applicable to your business.Download now
The best subject line for your sector? Download your exclusive copy of our 2013 publishing sector report to find out. A subject line is one of the main things under an email marketer’s control to influence customer behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user experience for the online journey.Download now
There are numerous keys to success in B2B email marketing campaigns. Focusing on lead nurturing, conversion optimisation and customer journey is paramount but the building blocks can’t be missed. For all of the gains made in process and automation, poorly selected subject lines will prevent you from even getting a foot in the door. In our new landmark study of over 1bn emails, we’ve looked at character length and 9 different words categories to determine exactly what works and more importantly what doesn’t for B2B subject lines.Download now