We know marketers are busy people. And we all know the value of market research when it comes to developing strategy. We take the hard work out of collating industry data with periodic industry reports. Our research and reports cover the latest trends and developments in the industry and will provide you with the insight you need to formulate your marketing plans.
Email is the dominant marketing channel for both business-to-business (B2B) and business-to-consumer (B2C) marketers. But successful marketing via email depends on having an email list full of good quality addresses.
This report represents the opinions of marketers who are successful in overcoming barriers to achieve email list strategy goals.Download now
We’re very excited to bring you the tenth annual Econsultancy Email Marketing Industry Census and a special anniversary edition.
Based on a survey of over 1,100 in-house and agency marketers and with ten years of data to process, the census provides a unique opportunity to assess how email marketing has changed and where it may be going. One key point is that it has been, and remains, the channel that constantly delivers fantastic return on investment, coming out at 9 percentage points above SEO in 2016.Download now
What happens to your email campaigns as soon as you hit “send?” Do you know who’s reading them? What devices are they using? Do they even read your messages at all? We asked 1,200 of them, from teens to Baby Boomers, living all over the United States and received some shocking results.Download now
The dream of building a single database of all customer interactions and experiences across every channel and touchpoint is still seen by many as the future of email marketing and the key to customer loyalty and retention. But the reality is that while many brands and businesses are working hard to build a single, joined-up view of their customers, few are truly achieving it.Download now
How do you compare against the results in your industry? What about the other sectors? This year we’ve covered: Retail; Publishing & Media; Travel & Leisure; Charities, Government & Not for Profit; Financial Services and Technology & Telecoms.Download now
This report looks specifically into the findings of four sectors, so you can use the data in a way that is applicable to your business.Download now
The best subject line for your sector? Download your exclusive copy of our 2013 publishing sector report to find out. A subject line is one of the main things under an email marketer’s control to influence customer behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user experience for the online journey.Download now
There are numerous keys to success in B2B email marketing campaigns. Focusing on lead nurturing, conversion optimisation and customer journey is paramount but the building blocks can’t be missed. For all of the gains made in process and automation, poorly selected subject lines will prevent you from even getting a foot in the door. In our new landmark study of over 1bn emails, we’ve looked at character length and 9 different words categories to determine exactly what works and more importantly what doesn’t for B2B subject lines.Download now