Stop: Does your Team Have the Right Skills for Marketing Automation?
Marketing automation is a game-changer. With the right platform, your marketing could be transformed.
But is marketing automation right for you and your team? Only 53% of B2B marketers have actually implemented the core features of their automation suites.
Before you take the plunge and sign on the dotted line, take time out to look at the whole process from top to bottom:
- Understand the departmental change necessary for marketing automation success.
- Find out about the analytical skills needed to use the tool – is your team ready?
- Establish if marketing automation is right for you and your needs.
Discover if marketing automation has a place in your marketing strategy.
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