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One Size Doesn’t Fit All: Using Smart Data for Personalization

Don’t get stuck in the past – bring your conferences into the future to create sell-out events.

One Size Doesn’t Fit All: Using Smart Data for Personalization cover

Customizing an email or SMS campaign is easy. Extreme personalization — content written for each individual customer – uses the same methods, and takes surprisingly little extra resource.

  • It’s still using data points — but as content deciders, not just merge fields.
  • You’re still writing compelling content — you’re just writing a larger set of it, from which your data builds an individually tailored communication.
  • And you’re still posting across social media — you’re just using intelligent tools to target it more effectively.

It’s not a new concept, just a new way of thinking. Read it and see if you agree!

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