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Miss Congeniality: How to Give Your Email Marketing Campaigns a Winning Personality

Harness the power of personality in your email campaigns

Miss Congeniality: How to Give Your Email Marketing Campaigns a Winning Personality cover

Different customer types respond better to different messages. You can use this to your advantage!

Discover the six steps to creating buyer personas of your customers and then how to split your email campaigns to appeal to each one:

  • Which pieces of customer data will reveal new topics of interest
  • The three most common buyer personality types
  • How to target buyer personas to improve click throughs

Craft emails that are more relevant and targeted to the personality type of your different customers.

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