Automated Spam? How to Measure and Improve Your Marketing Automation Programs
Ensure the investment you’ve made in marketing automation isn’t going to waste.
Marketing automation has swept through marketing like a bushfire, with companies and agencies alike declaring it the definitive tool for driving sales and more importantly, building longstanding relationships with clients.
But according to this report, there’s a real problem — too many companies are using marketing automation so ineffectively that their messaging is coming across like spam. In this free guide from the experts at Adestra:
- Discover why marketing automation needs time to bed in before it can start delivering ROI.
- Uncover why having a dedicated team in charge of your marketing automation can make all the difference.
- Decide if marketing automation is the right fit for you and your marketing — or if you would be better served by a dedicated email marketing platform.
Don’t neglect your marketing automation — or you run the risk of turning off the very clients you’re trying to reach out to.
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