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The Australian Marketers’ Guide to Effective Email Marketing

Learn how to connect with customers and stand out through email

Marketers face two major challenges today: keeping up with the latest and greatest technologies and using them to communicate with customers in ways they expect and appreciate and which generate the greatest response.

Email has grown up over the last few years. Some marketers can still get by with a sloppy, “anything goes” approach. But the real email heroes operate sophisticated programmes incorporating data, strategy and sophisticated automation to produce customised emails that bring us as close as we can get to a one-to-one conversation with our customers.

They aren’t just making money with email. They’re adding significant revenue to the company coffers. That’s how you earn budget, prestige and the corner office!


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