Anatomy of the Successful CMO of the Future: Characteristics and Behaviors
Learn what characteristics you’ll need to adopt to stay ahead of the curve in 2014
The role of the CMO is changing.
Old-school marketing techniques are dying out in this Age of the Customer.
Learn what key traits you will need to ensure your career prospects flourish over the next 12 months:
- Why CMOs must embrace IT and other “technical” skills.
- Why poor data practices are harming the marketing success of the CMO.
- Why CMOs must bust media silos and replace them with true multi-channel coverage for their customers.
- Why it is imperative that CMOs realize that customers are now in control, not them.
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