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Downloadable eGuides

Is Big Data just a big fad? What are the essential steps to complete before you click ‘Send’ on a marketing email? Is there a better way to boost event attendance? Find answers to these questions and more in our series of eGuides. Our insights are based on the latest research and techniques in the industry, providing you with key knowledge to help make your job easier.


The Ultimate Guide to Holiday Email – 2016 edition

How to maximize ROI by sending emails that stand out this holiday season

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Understanding and Addressing Email Deliverability

Understand the key challenges that have an adverse effect on deliverability and learn how to overcome them.

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How to amaze subscribers and add value with dynamic content

Ensure your email content is always timely, fresh and exciting

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The Future of Mobile Email Marketing

The strategy behind building sustainable email by placing customer experience at the center.

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2016: Seven Guiding Principles to Improve Engagement

Seven key guiding principles to help you improve engagement.

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Email Automation and 1:1 Marketing

All you need to know to build a strong relationship with your customers using retention programs.

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Optimize your Email Campaign Performance with Testing

Best practice tips to help you understand your audience, improve your results and increase ROI on future email marketing campaigns.

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Integrating Social Media and Email Marketing

A practical guide to maximizing the impact of your messages.

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Integrating Social Media and Email Marketing


Reconnecting with Email

Download this eGuide to find out how you can integrate email smoothly into your multichannel strategy.

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Reconnecting with Email


When Email Marketing Meets Design Theory

How to make your emails look fabulous and deliver results.

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The Pre-Launch Marketing Campaign Checklist

Maximize your marketing with this campaign checklist.

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Real World Marketing: 9 Quick Win Email Marketing Tips

Nine tactics for improving personalization, relevance and conversions in your email campaigns.

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9 Tried and Tested Tricks to Reduce Email Unsubscribes

Stop losing money with every mailing. Discover the tactics that keep people subscribed longer.

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Email vs Social Media vs Website Marketing – Which Gives the Best ROI? Fight!

We weigh up three popular digital marketing methods in our search for the ultimate winner.

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Email Marketing ROI Plateaus – Should You Invest in Mobile and Social Media Marketing?

Here’s how to stimulate its still-untapped potential for strong ROI.

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Email Marketing ROI Plateaus - Should You Invest in Mobile and Social Media Marketing? cover


Miss Congeniality: How to Give Your Email Marketing Campaigns a Winning Personality

Different customer types respond better to different messages. You can use this to your advantage!

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Stop: Does your Team Have the Right Skills for Marketing Automation?

Marketing automation is a game-changer. With the right platform, your marketing could be transformed.

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Automated Spam? How to Measure and Improve Your Marketing Automation Programs

Ensure the investment you’ve made in marketing automation isn’t going to waste.

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Automated Spam? How to Measure and Improve Your Marketing Automation Programs cover


5 New Ways to Prevent Shopping Basket Abandonment

Discover why and when shoppers abandon baskets and how you can do simple things to make them stop.

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6 Easy Ways to Get More People to Your Event

Don’t get stuck in the past – bring your conferences into the future to create sell-out events.

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6 Easy Ways to Get More People to Your Event cover


One Size Doesn’t Fit All: Using Smart Data for Personalization

Don’t get stuck in the past – bring your conferences into the future to create sell-out events.

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All-in-One vs Best-of-Breed: What Software Does a CMO’s Team Really Need?

Choosing your next marketing platform – avoid making costly mistakes and get the system you need to succeed.

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CMO’s Quick Reference: How to Map the Consumer Buying Process

Improve lead conversion rates with customer journey mapping.

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Anatomy of the Successful CMO of the Future: Characteristics and Behaviors

Learn what characteristics you’ll need to adopt to stay ahead of the curve in 2014.

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Anatomy of the Successful CMO of the Future: Characteristics and Behaviors cover


Marketing Management: Why You Must Shift Your Budget from Maintenance to Innovation

Innovate or die – preparing your marketing for the future.

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What Successful CMOs do from 9-5: Your Timetable

Unlock the power of your schedule to make every day a success.

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What Successful CMOs do from 9-5: Your Timetable cover


Ignore Customer Experience in Software RFPs at Your Peril: Here’s Why

Why do so many marketing software implementations fail?

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Ignore Customer Experience in Software RFPs at Your Peril: Here’s Why cover


Big Data = Big Fad?

Big Data is supposed to be the panacea for the lack of strategy underpinning digital campaigns, but does it really cure all?

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Functionality, Customer Service: Is Your Marketing Software Giving You What You Need?

Don’t make a critical mistake when buying marketing software.

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