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Simple social sharing

Extend the reach of your email marketing campaigns, and easily introduce social marketing, with the easy-to-use social sharing links in MessageFocus. Encourage your customers to publish entire email campaigns, or sections of email content, onto the most popular social networks, including Facebook, Twitter, Google+ and LinkedIn with our easy-to-use widget within our email editors.

Adestra worked with Celtic Manor to increase brand advocacy and data acquisition using the MessageFocus Social Sharing feature

“Using MessageFocus email marketing technology, we have been able to grow our database by encouraging our existing subscribers to share our content and drive awareness. This simple, yet highly effective method is integral to our new sharing for data acquisition strategy and something we are looking to expand upon with Adestra over the coming months.” Marketing Manager, James Lewis

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Measure your reach and gain insight into your most popular content with our Social Sharing report. Identify your most shareable content and top evangelists, so you can deliver more of what they love.

Social Marketing Share Report

Social marketing for data acquisition

Using social marketing for data acquisition is easy with MessageFocus social sharing features. Any content that’s shared can dynamically include a sign-up form, providing another way to acquire data.

2 months ago by Matt McGowan

How to master the art of quality email acquisition

Email is a permission-based medium. Before you say “duh” let me explain. Of course, your email list should consist only of opted-in addresses, but the fact is, true consumer permission is more than just ticking a box in a signup form. It all comes down to how you acquire email addresses and what you do…

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2 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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3 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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4 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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