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Simple campaign creation

Quickly and easily set up campaigns with the simple, intuitive, and flexible tools in MessageFocus.

Accessibility for all marketers

Ensure your entire team, from your most junior marketer to your most advanced HTML expert, can create email marketing campaigns in a way that works for them.

Adestra’s Email Editor allows you to retain the integrity of the email design while easily adapting the content to deliver engaging emails whatever device they’re read on, with innovative, robust, modular templates. Build email using the best modules for your message and edit the content worry-free of errors.

Save time with campaign and account pre-sets

Save time and increase end-user productivity by setting preferences across your campaigns. Pre-program and lock-in repeatable elements like design and sending information, so your marketers can focus on providing great content.

Email Editor Adestra

Guiding you to great results

The clear campaign creation path in MessageFocus will guide your users with optimisation prompts, from subject line creation through list selection, to content preview and launch, ensuring your campaigns have the potential to deliver great results.

Email marketing campaign examples


Would you like to add content into your email from your website or social feed? MessageFocus can do that for you with dynamic content generation.

Would you like us to create templates or one-off designs for you? Our in-house team will be happy to help.

3 weeks ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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4 weeks ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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2 months ago by Anca Staples

Are marketers forgetting to use an important asset they already have?

In the age of increasing data and privacy concerns, consumers expect to see the level of data they share with your company reflected in the communications they receive. And with 63 percent of marketers regarding personalisation as an effective marketing strategy, it’s surprising we don’t see it in use more often. In a new study…

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