Web Analytics Integration
Adestra provides its clients with the capability to gain a total picture of the effects of their email marketing campaigns, across all digital mediums. To understand subscribers’ online behaviour, MessageFocus enables clients to integrate web analytics with email marketing.
Email marketers are used to monitoring open rates and click-through rates, but MessageFocus’ ability to integrate with web analytics packages offers the added-value of a wider digital customer perspective. Using MessageFocus, clients can automatically insert unique web analytics tracking parameters on to campaign links to identify website traffic originated by an email campaign:
- MessageFocus is easily integrated with all web analytics packages
- MessageFocus can be customised with required analytics identifier attributes
- Clients can set up unlimited domain profile configurations that can be defaulted to specific workspaces and projects
MessageFocus integrates with major web analytics providers and Adestra can provide you with bespoke or standard setups for each system. Simple and easy to use, your web analytics can be set at account level or at a workspace (or sub- account level) so you can ensure the consistency of your approach and your tracking.
You can also use MessageFocus’ web analytics integration to merge information into the links of your email, allowing fields to be merged into forms, auto-logins to websites and also create an action on your website, such as bringing up a relevant competition for the user.
