Using MessageFocus to automate your email activities, such as targeted emails based on events or behaviour is an essential part of a results-orientated email-marketing program and can help to increase ROI from email and deliver relevant content to your recipients.
Automated email content generation
Using MessageFocus we can automate your email content generation by pulling in content from your website. This creates the ability to send new product emails or develop a cross-sell / up-sell mechanism for your marketing. MessageFocus can work with differing levels of integration. This can be as simple as pulling in the latest blog articles or twitter updates into your email template for some easy content, or more sophisticated by creating a whole newsletter pulling in content from your site dynamically based on a recipient’s preferences or past purchases.
If your CMS generates HTML and text ready to be emailed, then our ‘Load from URL’ feature allows easy capture into your campaigns.
Automated email campaigns
MessageFocus gives you the ability to not only automate the content of your campaigns, but also to automate the sending of your campaigns. Our automated campaigns feature is a powerful automation tool that gives your business a facility to respond to your customer’s behaviour and make your mailings both relevant and timely. MessageFocus can manage automated email campaigns at some of the most vital communication points in the customer lifecycle:
• Shopping basket Abandonment campaigns
• Birthday (fixed time based) campaigns
• Re-engagement Campaigns
• Welcome Messages
• Resending to non openers
• Subscription renewals
• Trial-to-subscriber ‘lifecycle’ campaigns