Email marketing for Publishers

Adestra is the leading provider of email marketing solutions to the Publishing Industry. Many publishers such as United Business Media, Dennis Publishing, Newsquest Specialist Media and Informa, across both B2C and B2B sectors, work with our technology, people and deliverability solutions to generate effective email marketing that delivers results.

Unique Structure

MessageFocus has a multi-tiered structure that is ideal for Publishers. It allows multiple brands or divisions to all exist separately as part of one account. This is unique – no other email service provider has been designed in this way. Adestra models your MessageFocus account around the fundamentals of your business structure. This enables you to demonstrate the results your email marketing is delivering from a granular level such as one promotional campaign for a new digital initiative, to the bigger picture of success across all your on and offline brands.

Dynamic development

Developed entirely in-house by our staff, MessageFocus from Adestra benefits from dynamic and ongoing product development. This is to ensure our clients receive the latest in technology and functionality, such as automated renewals programmes, automated content generation from your existing website and functionality to help you to streamline your processes. We also work hard to maintain an exceptionally high inbox placement rate – peaking at 99.8%.

Publishing Expertise

Adestra works with over 100 Publishers of all sizes to help them deliver email marketing that delivers results. Each publishing client is overseen by one of our account managers. They have extensive industry experience and can consult with your team over email marketing issues which directly affect publishing campaigns, to maximise your results.