Email marketing for Not-for-Profit

Email marketing is an incredibly cost-effective channel for raising awareness, inspiring donations and keeping in touch with supporters and members effectively. At Adestra we work with a variety of not-for-profit organisations helping them to make the most of their email activities.

Many UK charities and membership organisations are turning to email marketing as a cost-effective marketing channel. But there’s a sting in this tale: Return Path’s research shows that the not-for-profit sector is one of the worst performers when it comes to following best practice to optimise deliverability – getting emails successfully to the inbox and read by recipients. This is where Adestra can help. Our email marketing expertise can help you create personalised and engaging email marketing that will help to keep your subscribers, donors and members just that. Programs we can help you with:

Email personalisation: to improve email relevance and engagement, personalisation is important. We can help to improve your data collection processes to arm you with the tools to create more engaging content.
Welcome messages and programs: welcoming a new member, donor or subscriber is so important to building a long-lasting relationship. MessageFocus has the tools for you to build these automated programs saving you time and improving your relationship with your database.
Renewal reminders: particularly important with membership organisations, automated renewal campaigns can help to increase engagement and encourage early renewals.
Integrated marketing: It’s so important to use email in conjunction with other channels such as social media and SMS to increase your reach. You can do this with Adestra.

Unique structure

MessageFocus has a multi-tiered structure that is ideal for not-for-profit organisations. It allows multiple types of communication to all exist separately as part of one account, meaning you can manage your email activity effectively. This is unique – no other email service provider has been designed in this way. Adestra models your MessageFocus account around your needs.

Not-for-Profit expertise

Adestra work with a variety of charities, membership organisations and universities to help them to communicate with their audiences. When you become an Adestra client, you will be allocated a dedicated account manager who will understand the needs or your organisation and help you to maximise the return on your email marketing activities.