Email marketing for Email Marketers

Adestra’s MessageFocus has been developed to increase Return on Investment from email and engagement, whatever your strategic email objectives are.

Email marketing expertise

With Adestra’s MessageFocus, Email Marketers have the tools to build targeted and relevant email campaigns, ensuring the highest standards of deliverability and maximising return on investment. Emails sent through MessageFocus have an exceptionally high inbox placement rate – currently 99.8%. We have our own in-house deliverability team, based in our Oxford office, which is supported by email deliverability specialists Return Path. This creates a package of service and support that gives your emails the best chance of arriving in the destination inbox. We ensure that MessageFocus clients are matched with skilled account managers, who are active members of the Email Marketing community, regularly presenting at industry events, hosting training sessions and sharing best practice.

Dynamic development

Developed entirely in-house by our staff, MessageFocus benefits from dynamic and ongoing product development to ensure our clients receive the latest in technology and functionality. Email Marketers can use MessageFocus to automate their campaigns using its automated content and automated campaigns modules. MessageFocus also enables Email Marketers to exceed best practice standards by providing facilities to perform pre-send checks and an industry-leading approval system.

Unique Structure

What’s more, MessageFocus can be modelled around your business’ structure, making sure you have the ability to demonstrate the results your email marketing is delivering, from a granular level to the bigger picture. MessageFocus’ fully interactive, dashboard style interface and reporting platform means that Email Marketers can tailor data views to suit their requirements quickly and easily.