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Data driven marketing automation

Send timely and relevant content with MessageFocus marketing automation features. Save time, reduce your workload, and increase ROI. Gain the tools you need to create fully automated, personalized, and dynamically generated email marketing campaigns.

Automation Program Builder

The Marketing Automation Program Builder will allow you to achieve this in a quick and effective way by:

  • Allowing you to drag and drop content within the interface making it easier and quicker than ever before.
  • Providing you with a clear overview of the entire customer journey detailing thumbnails of each campaign, time delays, lists and filters.
  • Informing you of the number of contacts at each stage of the journey allowing you to analyze the effectiveness of your campaign.

APB-example

The Marketing Automation Program Builder can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. So you can effortlessly send contacts from one program to another.

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Automate Email Content

You want to send relevant, targeted and up-to-date content to your email recipients, but this can be a resource-heavy process.

With MessageFocus and its automated content generation feature you can populate all, or parts of your email campaigns without the need for repeated copy and paste commands.

And what you feed into your email is up to you. You could choose to populate sections with your latest blog articles or Twitter updates. Or, if you want to get more sophisticated, you can create a whole newsletter pulling in content from your site dynamically, based on a recipient’s preferences or past purchases.

Automated content generation saves you time. But it also offers you a scalable solution for generating resource effective cross and upsell communications as well as general brand awareness campaigns.

If your CMS generates HTML and text ready to be emailed, then our ‘Load from URL’ feature allows easy capture into your campaigns.

  • Save time and money, better spent on optimising campaigns.
  • Minimises errors by removing the manual work.
  • You can send emails with time-sensitive content such as topical blog posts.
  • Use with triggered and scheduled emails to completely automate your marketing.

1 month ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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1 month ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

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2 months ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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4 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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