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Data driven automation

Send timely and relevant content with MessageFocus marketing automation features. Save time, reduce your workload, and increase ROI. Gain the tools you need to create fully automated, personalized, and dynamically generated marketing campaigns.

Automation Program Builder

The Automation Program Builder will allow you to achieve this in a quick and effective way by:

  • Allowing you to drag and drop content within the interface making it easier and quicker than ever before.
  • Providing you with a clear overview of the entire customer journey detailing thumbnails of each campaign, time delays, lists and filters.
  • Informing you of the number of contacts at each stage of the journey allowing you to analyze the effectiveness of your campaign.

APB-example

The Automation Program Builder can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. So you can effortlessly send contacts from one program to another.

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Automate Email Content

You want to send relevant, targeted and up-to-date content to your email recipients, but this can be a resource-heavy process.

With MessageFocus and its automated content generation feature you can populate all, or parts of your email campaigns without the need for repeated copy and paste commands.

And what you feed into your email is up to you. You could choose to populate sections with your latest blog articles or Twitter updates. Or, if you want to get more sophisticated, you can create a whole newsletter pulling in content from your site dynamically, based on a recipient’s preferences or past purchases.

Automated content generation saves you time. But it also offers you a scalable solution for generating resource effective cross and upsell communications as well as general brand awareness campaigns.

If your CMS generates HTML and text ready to be emailed, then our ‘Load from URL’ feature allows easy capture into your campaigns.

  • Save time and money, better spent on optimising campaigns.
  • Minimises errors by removing the manual work.
  • You can send emails with time-sensitive content such as topical blog posts.
  • Use with triggered and scheduled emails to completely automate your marketing.

1 month ago by Jennifer Watkiss

Advertisers buy audiences, time for publishers to experiment with new tools and ideas

Marketing automation allows publishers to create a personalized experience for their audience. The word ‘du jour’ is engagement. Everyone wants to engage the audience and persuade readers to like, share and comment on what they’ve read across multiple platforms. Advertisers like it. It helps them validate their purchasing decisions. A recent article by the American Press…

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1 month ago by Anca Staples

How publishers can keep subscribers reading and keep them engaged

Creating great articles is one thing, but how do you keep the readers on your site engaged and interacting with more content? Automation programs are helping publishers understand exactly what their audience wants through accurate analytics, targeted email messages and a more personalised experience. What do we mean by automation programs? Primarily we’re talking about…

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1 month ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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