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Data driven automation

Send timely and relevant content with MessageFocus marketing automation features. Save time, reduce your workload, and increase ROI. Gain the tools you need to create fully automated, personalized, and dynamically generated marketing campaigns.

Automation Program Builder

The Automation Program Builder will allow you to achieve this in a quick and effective way by:

  • Allowing you to drag and drop content within the interface making it easier and quicker than ever before.
  • Providing you with a clear overview of the entire customer journey detailing thumbnails of each campaign, time delays, lists and filters.
  • Informing you of the number of contacts at each stage of the journey allowing you to analyze the effectiveness of your campaign.

APB-example

The Automation Program Builder can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. So you can effortlessly send contacts from one program to another.

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Automate Email Content

You want to send relevant, targeted and up-to-date content to your email recipients, but this can be a resource-heavy process.

With MessageFocus and its automated content generation feature you can populate all, or parts of your email campaigns without the need for repeated copy and paste commands.

And what you feed into your email is up to you. You could choose to populate sections with your latest blog articles or Twitter updates. Or, if you want to get more sophisticated, you can create a whole newsletter pulling in content from your site dynamically, based on a recipient’s preferences or past purchases.

Automated content generation saves you time. But it also offers you a scalable solution for generating resource effective cross and upsell communications as well as general brand awareness campaigns.

If your CMS generates HTML and text ready to be emailed, then our ‘Load from URL’ feature allows easy capture into your campaigns.

  • Save time and money, better spent on optimising campaigns.
  • Minimises errors by removing the manual work.
  • You can send emails with time-sensitive content such as topical blog posts.
  • Use with triggered and scheduled emails to completely automate your marketing.

7 days ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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1 month ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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1 month ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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1 month ago by Alexandra Mocanu

How can event marketers take full advantage of mobile and automation?

For many event marketers, email has become one of the most important channels of communication. From sending sign up confirmation emails, the ever-important updates helping participants make the most of their time during the event, to the “thank you for coming” email, the focus is to keep people engaged up to and around an event.…

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