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Data driven marketing automation

Send timely and relevant content with MessageFocus marketing automation features. Save time, reduce your workload, and increase ROI. Gain the tools you need to create fully automated, personalized, and dynamically generated email marketing campaigns.

Automation Program Builder

The Marketing Automation Program Builder will allow you to achieve this in a quick and effective way by:

  • Allowing you to drag and drop content within the interface making it easier and quicker than ever before.
  • Providing you with a clear overview of the entire customer journey detailing thumbnails of each campaign, time delays, lists and filters.
  • Informing you of the number of contacts at each stage of the journey allowing you to analyze the effectiveness of your campaign.

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The Marketing Automation Program Builder can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. So you can effortlessly send contacts from one program to another.

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Automate Email Content

You want to send relevant, targeted and up-to-date content to your email recipients, but this can be a resource-heavy process.

With MessageFocus and its automated content generation feature you can populate all, or parts of your email campaigns without the need for repeated copy and paste commands.

And what you feed into your email is up to you. You could choose to populate sections with your latest blog articles or Twitter updates. Or, if you want to get more sophisticated, you can create a whole newsletter pulling in content from your site dynamically, based on a recipient’s preferences or past purchases.

Automated content generation saves you time. But it also offers you a scalable solution for generating resource effective cross and upsell communications as well as general brand awareness campaigns.

If your CMS generates HTML and text ready to be emailed, then our ‘Load from URL’ feature allows easy capture into your campaigns.

  • Save time and money, better spent on optimising campaigns.
  • Minimises errors by removing the manual work.
  • You can send emails with time-sensitive content such as topical blog posts.
  • Use with triggered and scheduled emails to completely automate your marketing.

1 week ago by Carmen Crespo Lopez

Transactional emails and how to make the most out of them

Historically, transactional emails might be seen as dull or utilising simple creative. This doesn’t need to be the case, however – especially when you consider their results. According to the National Client Email Report (DMA, 2013), triggered one-to-one campaigns generate over 75% of email revenue. However, before we start talking about how to use transactional…

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4 weeks ago by Katie Evans

Email’s role in building public trust for charities

There are no two-ways about it: people are more tech-savvy than ever and more sensitive about data privacy. With many prominent companies being hacked in the past few years, it’s not surprising that legislation is tightening around data handling, and consumers are more careful with what data they share and with whom. One of the…

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1 month ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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2 months ago by Anca Staples

Chart of the Week: Travel & Hospitality leads the way for very successful email automation programs

Continuing our series of bite-size weekly content, we’re bringing you another set of sector-specific stats. With summer in full swing, it’s time for the Travel & Hospitality industry to be highlighted. Evaluating how six key sectors perform across a range of email activities, the 2016 Email Industry Census – Key Sector Report included a chart…

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