IBM CoreMetrics

Through the fusion of customer profiles, web analytics and digital marketing execution, the Coremetrics Digital Marketing Optimization Suite empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer’s digital lifecycle.

Analysing and segmenting your data in Coremetrics is one thing however the abililty to then create campaigns off the back of this is key. Adestra’s Coremetrics integration allows for highly targeted segments to be sent to your MessageFocus account. Campaign metrics can then be passed back to Coremetrics to run campaigns such as:

• Re-market to ‘abandoners’ who add a product to their shopping cart, but do not buy
• Segment your highest value customers to send special offers to them
• Deliver helpful, informative, relevant content about product categories your visitors have browsed
• Send up-sell offers within 2 weeks of initial purchase