Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Being able to track results from your email marketing campaign to your website is key to understanding your marketing efforts better. Adestra’s automatic tagging of predefined Google Analytics keys, allows marketers to truly understand a campaigns ROI.