Web Analytics Partners
Adestra’s MessageFocus is integrated with major web analytics providers, which you can view here. Simple and easy to use, your web analytics can be set at account level or at a workspace (or sub- account level) so you can ensure the consistency of your approach and your tracking. Adestra can provide you with bespoke or standard setups for each system.
Google Analytics
Being able to track results from your email marketing campaign to your website is key to understanding your marketing efforts better. Adestra's automatic tagging of predefined Google Analytics keys, allows marketers to truly understand a campaigns ROI. Find out more
IBM CoreMetrics
Adestra's Coremetrics integration allows for highly targeted segments to be sent to your MessageFocus account. Campaign metrics can then be passed back to Coremetrics to run campaigns such as basket abandonment emails. Find out more
Adobe SiteCatalyst
Adestra's integration with Adobe® SiteCatalyst® allows for tracking codes to be appended onto your email URLs automatically, so no manual work is required. A nightly feed of campaign information will also ensure email data in Adobe® SiteCatalyst® is trackable and, more importantly, useable. Find out more