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Strategic Partners

Adestra offers our own consultancy expertise and MessageFocus capabilities in collaboration with the industry’s leading web analytics providers, deliverability specialists and industry bodies.

If you’re interested in discussing a strategic partnership with Adestra, email

International Association of Exhibitions and Events (IAEE) is composed of approximately 1,200 members (organizations) and over 8,500 member representatives (individuals) with the mission of promoting the unique value of exhibitions and events globally. It’s one of the principal resources for those who plan, produce and service the industry.


Econsultancy is where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. Adestra are a platinum member of Econsultancy and have sponsored the Econsultancy Email Marketing Industry Census since its inception in 2006.

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Figaro Digital are a digital marketing publishing company and events organisation. They host seminars, conferences and digital health checks. They also publish a quarterly magazine and an Annual Source Guide packed with essays, interviews, case studies and original research.

LiveIntent is the platform for buying and selling email ad inventory exactly like display. Adestra partner with LiveIntent as part of their LiveCertified program, designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available. It also ensures that mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.

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The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.

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The Direct Marketing Association (DMA) UK is Europe’s largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, to present a single voice protecting the direct marketing industry from legislative threats and promoting its development. Adestra has been a member of the DMA for 7 years.

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PPA (Professional Publishers Association) and Adestra are strategic partners, as the leading provider of email marketing solutions to the Publishing Industry. We work with the PPA to produce the UK Publishing Email Benchmarking Survey, every 6 months.

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The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

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Association of Event Organisers Ltd (AEO) is the trade body representing companies which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.

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FIPP is the worldwide magazine media association represents companies and individuals involved in the creation, publishing, or distribution of quality content, in whatever form, by whatever channel, and in the most appropriate frequency, to defined audiences of interest. FIPP exists so that its members develop better strategies and build better media businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills worldwide.

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Red Pill‘s extensive knowledge of the email industry can help you find the best fit for your needs and budget for your email program. They are the developers of the annual Email Vendor Features & Functions Guide, and have an unparalleled view of the email vendor landscape and vendor capabilities.

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