Adestra offers our own consultancy expertise and MessageFocus capabilities in collaboration with the industry’s leading web analytics providers, deliverability specialists and industry bodies.
Interested in becoming an Adestra partner? Email email@example.com or call +44 (0) 1865 242425
Econsultancy is where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. Adestra are a platinum member of Econsultancy and have sponsored the Econsultancy Email Marketing Industry Census since its inception in 2006.
The Direct Marketing Association (DMA) UK is Europe’s largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, to present a single voice protecting the direct marketing industry from legislative threats and promoting its development. Adestra has been a member of the DMA for 7 years.
LiveIntent is the platform for buying and selling email ad inventory exactly like display. Adestra partner with LiveIntent as part of their LiveCertified program, designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available. It also ensures that mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.
PPA (Professional Publishers Association) and Adestra are strategic partners, as the leading provider of email marketing solutions to the Publishing Industry. We work with the PPA to produce the UK Publishing Email Benchmarking Survey, every 6 months.
Return Path and Adestra work together to offer various certification schemes to help you to get your emails delivered. Sender Score Certification provides ISPs with a white-list of trusted senders who meet high programme standards, so ISPs can let their mail through with confidence. Certified senders get higher delivery rates and that means higher response rates.
Litmus is the secret weapon for email marketers. Litmus tests and tracks your email campaigns, so you can always put your best design forward. Using the Litmus advanced email preview tools, Adestra provides users with the ability to preview how their email templates look in over 30 email and mobile clients.
Salesforce.com Now it’s even easier to send targeted emails and report the ROI accurately with the MessageFocus Salesforce integration. Our two-way integration allows you to make data selections within your Salesforce account, and transfer to MessageFocus with the click of a button. Plus you can automatically write email results, back into Salesforce at a Campaign and at individual Lead or Contact level.
Wyvern and Adestra have a long-standing relationship and share many clients. The integration means that targeted marketing lists segmented in Wyvern DM can be uploaded into Adestra’s MessageFocus email platform ready to be launched.
InboxVision offer email marketing intelligence in almost real-time providing users with the insight they need to effectively benchmark their own email marketing. The simple to use interface displays global opt-in email campaigns sent every day to leading companies along with key send data such as time and date. This provides users with a comprehensive overview of their competitor’s activity. With Adestra and InboxVision you’ll save time manually researching the emails similar organisations are sending and create a detailed picture of their email marketing tactics so you can improve your own email marketing strategy.
Liveclicker is the leading provider of video commerce solutions for the web’s top brands. From production through to conversion, Liveclicker’s video commerce solutions help their users achieve higher sales through video. Using Adestra’s MessageFocus and Liveclicker together it’s now possible to deliver rich video content in your email that plays automatically in the majority of today’s email clients. Using the power and deliverability of MessageFocus and the simple video embedding functionality of Liveclicker, it’s even easier to add value to your email content and help increase engagement.
Apteco develop marketing data analysis and campaign automation software. Targeted marketing lists segmented in FastStats can be uploaded into Adestra’s MessageFocus email platform and email campaigns broadcast directly from there in an easy-to-use process.
Publishing Software Company (PSC) are specialists in producing computer software for the magazine publishing industry. The integration allows users to select individuals in their PSC contact manager database quickly and easily. They can then send the selected contacts to their MessageFocus account where they can both broadcast and manage campaigns from within Adestra’s MessageFocus email platform.
Web Analytics Partners
Google Analytics integration means being able to track results from your email marketing campaign to your website, tracking that is key to understanding your marketing efforts better. Adestra’s automatic tagging of predefined Google Analytics keys, allows marketers to truly understand a campaigns ROI.
IBM CoreMetrics integration with Adestra allows for highly targeted segments to be sent to your MessageFocus account. Campaign metrics can then be passed back to Coremetrics to run campaigns such as basket abandonment emails.
Adobe SiteCatalyst’s integration with Adestra allows for tracking codes to be appended onto your email URLs automatically, so no manual work is required. A nightly feed of campaign information will also ensure email data in Adobe® SiteCatalyst® is trackable and, more importantly, useable.