News release: - 7th February 2006

Latest version of Adestra's Message Focus email marketing tool released

London UK–Adestra, the UK based email marketing agency, are showcasing the new release of their Message Focus ASP email marketing tool. For the first time, visitors to stand E72 at the Technology for Marketing Show (7−8th February 2006, Olympia) will be able to see new features to increase the effectiveness of email marketers' campaigns, save time creating them and improve both management and analysis.

The latest release of Adestra's Message Focus has been designed to give advanced marketers improved flexibility and autonomy in their email marketing campaigns, including:

Improved campaign effectiveness with new deliverability tools

Test your campaigns pre-send to ensure designs render effectively in different mail clients and that content does not trigger spam filters. Authentication schemes and a suite of monitoring services manage white list and black list relationships and new reporting tools to give100% visibility on the success of the campaigns

Better checking to protect brands

Adestra's message editor produces clean and optimised HTML for email delivery and now allows users to test their messages as they will be seen by recipients. Test messages with images blocked, in different image clients and as they are seen within the preview pane.

Faster campaign creation

Automatically include key elements of the message design enabling the quick creation of regular newsletters and easy adhering to brand guidelines

Learn more from campaigns with improved analysis tools

Use new analytical tools to interrogate campaigns and understand performance and trends. Analyse both individual broadcasts and groups of broadcasts for all campaign KPIs over time. Get to grips quickly with campaign performance with simple dashboards for management reporting.

Henry Hyder-Smith, Adestra's Managing Director, said: “Adestra is committed to providing our clients with the best email marketing service and solutions available on the market. The latest release of Adestra's Message Focus will save users time and improve campaign effectiveness, whilst simultaneously providing measurement tools to allow senior decision-makers to make informed decisions on their email marketing strategy.

“We are looking forward to giving visitors to the Technology for Marketing event the chance to try out our technology and compare our products with those of our competitors.”

- ENDS -

About Adestra Ltd

Fast, responsive and knowledgeable

Adestra is an email marketing agency with one aim–to be the email marketers' first choice partner. Working closely with our clients to meet their individual email marketing needs, Adestra provide ASP email marketing tools and email marketing bureau services to UK companies operating in the B2B and B2C marketplaces.

Adestra's Message Focus email marketing tool is today's best email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.

Adestra’s product and corporate information is located at www.adestra.co.uk

Press Contact