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Do you have a mobile friendly email template? If not what’s stopping you?!

55% of 18-35 year olds read marketing emails on their smartphones, so an email template that’s mobile friendly is absolutely essential! Mobiles have made checking emails simple, you can check your emails anytime, anywhere from being on the train, to sitting at home watching TV.

Research from “˜The Mobile Movement’ state that 82% of smartphone users’ check and send email with their device so why not utilise this by making sure your emails are mobile friendly?

If you are sending B2C emails then you may think it’s more important to make your email mobile friendly than if you are only sending to a B2B audience. Recipients of a B2C emails are likely to view their emails on a smartphone in their own time, sitting in front of the TV. However recent research from “˜Firstsource Solutions’ shows that more than 35% of UK smartphone users check their work emails in their free time, with 10% checking whilst on holiday. Call these people crazy if you like, but there’s no getting away from the fact that it’s just as important to have a Mobile friendly B2B emails as it is B2C.

Rendering problems
Are your emails rendering correctly on mobile? Here are just some of the common rendering problems you may be experiencing but they are easy to get round and here’s how:

  • Text not displaying correctly
    You may think that writing up a nice paragraph explaining the quality of your product is a good way to sell. However your text could end up too small to read on a mobile screen, or on some mobiles, auto-enlarged and out of proportion with the rest of the email. To prevent this from happening keep your text short but effective. Or ask your template designer to code fonts in the HTML to ensure compatibility with the mobile device opening your email. Media Queries is a commonly used method for accurate font rendering these days and it works pretty well. 
  • Email not loading correctly and images not displaying
    Not all mobile operating systems will automatically download images, IOS and Android are the main two that will. On some devices the user will have to allow the images to be turned on. This is something crucial to remember as you want to make sure your email isn’t overpowered by images and be sure there is enough text to balance it out.
  • The size of your email”¦. Is it too lengthy for a busy recipient to bother reading?
    Keep your emails simple but enticing. Get to the point and place your call to action in a place where it will be noticed i.e. the top and make sure it’s a decent size to reduce issues with fat fingers! Apple recommends 44x44px for buttons used in iOS apps to ensure optimum usability so this would be a good size to use for your email too. 
  • Original Email too wide for Mobile screen
    If your email is rendering OK in email & web clients but is tiny on a mobile screen then speak to your Account Manager about a mobile compatible template. This will automatically re-size your email to fit a smaller screen so you can be sure that your email renders well on all screens.
    To find out more on mobile compatible templates click here.

Email Client Detection
Are you emails being opened on iPhone, Android, Hotmail, Outlook?
Knowing how your campaigns are being opened is a key factor in helping you create campaigns that are specific to your recipients email clients.

So how are your recipients viewing your emails?
MessageFocus offers an Email Client Detection report so you can find out how your recipients are viewing your email campaigns. It will give you a breakdown of all the different email clients your email has been viewed in. You can utilise this by making your campaigns specific to a specific client that your email is most often viewed in.

Look out for part two of mobile friendly emails soon”¦

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