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Marketing Solutions for Media and Publishing

Our enterprise-level digital marketing platform, MessageFocus, provides cutting-edge customer experiences for hundreds of publishing and events companies.

It’s vital that you can consistently and reliably communicate with your data. Your key staff must be able to create, manage and send email campaigns at the same time. This includes all editors, publishers and marketers.

From breaking news to subscription renewal emails, everything matters. And if you want high-quality emails, you need control of your brand and data too.


UBM logo“The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.”


Digital marketing built around you

MessageFocus is designed around 4 levels of structure:

  1. Account
  2. Workspaces
  3. Projects
  4. Campaigns

We’ll setup the structure in the way that works for you.



MessageFocus gives you control of your customer experience

  • Create automated emails – with dynamic content pulled from your website
  • Ensure ultimate quality control for your email marketing campaigns – with our unique approval system
  • Easily integrate your data, emails and mailing lists
  • Run effective automated welcome and renewal programs
  • Send automated birthday emails and purchase reminders – based on previous customer actions
  • Save time with our easy-to-use email editors – for all user levels, including an online editor and HTML editor


Incisive Media logo“Adestra are much more than a supplier. They are a partner in our email marketing strategy.”


Responsive design enhances engagement for TechRadar readers

Embracing a new, responsive design to appeal to their increasingly mobile readership gave the TechRadar newsletter an impressive 28% average CTOR across emails sent in this campaign.
Read our Campaign of the Month >

13 hours ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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2 days ago by Alexandra Mocanu

How can event marketers take full advantage of mobile and automation?

For many event marketers, email has become one of the most important channels of communication. From sending sign up confirmation emails, the ever-important updates helping participants make the most of their time during the event, to the “thank you for coming” email, the focus is to keep people engaged up to and around an event.…

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1 week ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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