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Marketing Solutions for Media and Publishing

Our enterprise-level digital marketing platform, MessageFocus, provides cutting-edge customer experiences for hundreds of publishing and events companies.

It’s vital that you can consistently and reliably communicate with your data. Your key staff must be able to create, manage and send email campaigns at the same time. This includes all editors, publishers and marketers.

From breaking news to subscription renewal emails, everything matters. And if you want high-quality emails, you need control of your brand and data too.

Publishers

UBM logo“The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.”

 


Digital marketing built around you

MessageFocus is designed around 4 levels of structure:

  1. Account
  2. Workspaces
  3. Projects
  4. Campaigns

We’ll setup the structure in the way that works for you.

Structure

 


MessageFocus gives you control of your customer experience

  • Create automated emails – with dynamic content pulled from your website
  • Ensure ultimate quality control for your email marketing campaigns – with our unique approval system
  • Easily integrate your data, emails and mailing lists
  • Run effective automated welcome and renewal programs
  • Send automated birthday emails and purchase reminders – based on previous customer actions
  • Save time with our easy-to-use email editors – for all user levels, including an online editor and HTML editor

 


Incisive Media logo“Adestra are much more than a supplier. They are a partner in our email marketing strategy.”

 

Responsive design enhances engagement for TechRadar readers

Embracing a new, responsive design to appeal to their increasingly mobile readership gave the TechRadar newsletter an impressive 28% average CTOR across emails sent in this campaign.
Read our Campaign of the Month >

58 mins ago by Adestra

Testing Tip of the Week: Progress bars in automation programs

We live in an era of impatience. You’ve no doubt read that our attention span averages less than eight seconds, and is likely to decrease further as we continue to be flooded with information from more sources than ever before. So, how do you keep an always-on audience engaged? Our suggested testing tip this week…

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4 days ago by Alexandra Mocanu

Uses of SMS and push notifications you should implement

On December 3, 1992, Neil Papworth sent the first ever text message: it was dispatched from Neil’s computer to his phone and it read “Merry Christmas”. We have come a very long way since. According to online research, we send millions of messages every day – Nielson found that Americans exchange on average twice as…

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1 week ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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