Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Marketing Solutions for Media and Publishing

Our enterprise-level digital marketing platform, MessageFocus, provides cutting-edge customer experiences for hundreds of publishing and events companies.

It’s vital that you can consistently and reliably communicate with your data. Your key staff must be able to create, manage and send email campaigns at the same time. This includes all editors, publishers and marketers.

From breaking news to subscription renewal emails, everything matters. And if you want high-quality emails, you need control of your brand and data too.

Publishers

UBM logo“The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.”

 


Digital marketing built around you

MessageFocus is designed around 4 levels of structure:

  1. Account
  2. Workspaces
  3. Projects
  4. Campaigns

We’ll setup the structure in the way that works for you.

Structure

 


MessageFocus gives you control of your customer experience

  • Create automated emails – with dynamic content pulled from your website
  • Ensure ultimate quality control for your email marketing campaigns – with our unique approval system
  • Easily integrate your data, emails and mailing lists
  • Run effective automated welcome and renewal programs
  • Send automated birthday emails and purchase reminders – based on previous customer actions
  • Save time with our easy-to-use email editors – for all user levels, including an online editor and HTML editor

 


Incisive Media logo“Adestra are much more than a supplier. They are a partner in our email marketing strategy.”

 

Responsive design enhances engagement for TechRadar readers

Embracing a new, responsive design to appeal to their increasingly mobile readership gave the TechRadar newsletter an impressive 28% average CTOR across emails sent in this campaign.
Read our Campaign of the Month >

1 day ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

Read full article

6 days ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

Read full article

1 week ago by Adestra

Incisive Media Renews Partnership with Global MarTech Provider Adestra

London, 11 January 2017 – Incisive Media, a world leader in business media, information and events, has chosen to once again renew its partnership with digital marketing solutions provider Adestra. Incisive Media has worked with Adestra for nearly a decade, having found the relationship to be extremely beneficial from both a customer service and technology…

Read full article

1 week ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

Read full article