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Marketing Solutions for Media and Publishing

Our enterprise-level digital marketing platform, MessageFocus, provides cutting-edge customer experiences for hundreds of publishing and events companies.

It’s vital that you can consistently and reliably communicate with your data. Your key staff must be able to create, manage and send email campaigns at the same time. This includes all editors, publishers and marketers.

From breaking news to subscription renewal emails, everything matters. And if you want high-quality emails, you need control of your brand and data too.

Publishers

UBM logo“The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.”

 


Digital marketing built around you

MessageFocus is designed around 4 levels of structure:

  1. Account
  2. Workspaces
  3. Projects
  4. Campaigns

We’ll setup the structure in the way that works for you.

Structure

 


MessageFocus gives you control of your customer experience

  • Create automated emails – with dynamic content pulled from your website
  • Ensure ultimate quality control for your email marketing campaigns – with our unique approval system
  • Easily integrate your data, emails and mailing lists
  • Run effective automated welcome and renewal programs
  • Send automated birthday emails and purchase reminders – based on previous customer actions
  • Save time with our easy-to-use email editors – for all user levels, including an online editor and HTML editor

 


Incisive Media logo“Adestra are much more than a supplier. They are a partner in our email marketing strategy.”

 

Responsive design enhances engagement for TechRadar readers

Embracing a new, responsive design to appeal to their increasingly mobile readership gave the TechRadar newsletter an impressive 28% average CTOR across emails sent in this campaign.
Read our Campaign of the Month >

2 hours ago by Carmen Crespo Lopez

The 12 emails of Christmas: books, avocado, and Christmas lights

Black Friday, Cyber Monday, even Thanksgiving…your inbox must be pretty full of marketing emails right now. I’ve been hearing Christmas songs for almost 2 weeks now, and we’re not even in December! I mean, I like Christmas as much as the next person does, but I do think it’s too early to sing Christmas songs.…

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3 days ago by Ryan Phelan

Black Friday and beyond: Keep hope alive

We’re just a few days away from Black Friday, but I’m going to depart once again from sharing the usual collection of tips and tricks for top-performing holiday emails. If you haven’t locked down your Black Friday strategies by now, anything I tell you to do now probably won’t save you. Instead, I’d like to…

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1 week ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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