Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Marketing Solutions for Media and Publishing

Our enterprise-level digital marketing platform, MessageFocus, provides cutting-edge customer experiences for hundreds of publishing and events companies.

It’s vital that you can consistently and reliably communicate with your data. Your key staff must be able to create, manage and send email campaigns at the same time. This includes all editors, publishers and marketers.

From breaking news to subscription renewal emails, everything matters. And if you want high-quality emails, you need control of your brand and data too.

Publishers

UBM logo“The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication.”

 


Digital marketing built around you

MessageFocus is designed around 4 levels of structure:

  1. Account
  2. Workspaces
  3. Projects
  4. Campaigns

We’ll setup the structure in the way that works for you.

Structure

 


MessageFocus gives you control of your customer experience

  • Create automated emails – with dynamic content pulled from your website
  • Ensure ultimate quality control for your email marketing campaigns – with our unique approval system
  • Easily integrate your data, emails and mailing lists
  • Run effective automated welcome and renewal programs
  • Send automated birthday emails and purchase reminders – based on previous customer actions
  • Save time with our easy-to-use email editors – for all user levels, including an online editor and HTML editor

 


Incisive Media logo“Adestra are much more than a supplier. They are a partner in our email marketing strategy.”

 

Responsive design enhances engagement for TechRadar readers

Embracing a new, responsive design to appeal to their increasingly mobile readership gave the TechRadar newsletter an impressive 28% average CTOR across emails sent in this campaign.
Read our Campaign of the Month >

3 days ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

Read full article

4 days ago by Ryan Phelan

Got some free time? Join up!

Whenever I talk with marketers, the conversation often turns to how they can learn more about email, network with peers, build their resumes and further their careers. Yeah, I have an organization for that. In fact, I have three for marketers in the US, Canada or the UK/European Union: 1. The Email Experience Council (EEC) The…

Read full article

5 days ago by Carmen Crespo Lopez

What can you do to stand out in the inbox on Mother’s Day?

Whether you want to check out what the competition is doing in the UK for the March 26, or you’re planning your campaigns now for the US celebration of Mother’s Day on May 14, I’ve selected some examples that are worth checking out and the reasons I love them. Scroll down for your seasonal dose…

Read full article

6 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

Read full article