The power of SMS as a marketing channel

The power of SMS as a marketing channel

Duration: 30 minutes
Right now, how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly, when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear them come through.

The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.

What you will learn:

1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign

Presenter: Jenna Lovell