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Great examples of transparent data and privacy policies ahead of GDPR enforcement

Marketers are already making changes to their data management policies and processes as they prepare for the enforcement of GDPR in 2018. And with increased scrutiny for consumers, regarding the way their details are handled, the best policy is transparency.

So, I thought I’d share some examples which make it crystal clear to consumers why customer data is collected, how it’s handled and how customers can opt-out.

A couple of my examples take it a step further too and have adopted video as a way of presenting their policies in an engaging format.

Channel 4: Our Viewer Promise – Time: 2:02

What I love about it:

  • Uses a popular figure as endorsement to attract attention
  • Uses humour, without understating the value of the message
  • Communicates why, how and for what purpose data is collected

The Guardian: Why your data matters to us – Time: 1:35

What I love about it:

  • Explains what happens to the money earned from advertisers
  • Highlights the benefits of giving data to the Guardian
  • Reassures the customer that they are in control and that their data is in safe hands

The publisher also produced another video going into more detail regarding their privacy policy.

Slack: Our Privacy Principles

I know that not all companies have extensive video or animation budgets, so I thought I’d share a good written example too. Slack, a workplace messaging platform, have followed some of the principles of transparency from the videos above in writing. The platform clearly communicates:

  • What happens to the data: ‘We don’t own team communication data. Teams own their data. They like it that way and so do we.’
  • Data request from law enforcement in a Transparency Report. Very handy, in light of government surveillance concerns!
  • Type of data collected: ‘We collect different kinds of information. Some of it is personally identifiable and some is non-identifying or aggregated. Here are the types of information we collect or receive…’

Have you seen a great example of a data policy? Do share!


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  • Great article! While the technology of ad delivery and targeting has been constantly improving since the dawn of the Internet, the methods of informing people about their privacy have really not changed at all. GDPR is the first privacy regulation that attempts to open the door to advances in user transparency and consent. We specialize in technology solutions for privacy notice and consent, and have created some demonstrations for a mythical IoT product that illustrate your points well.

    Here’s an example of a friendly ‘layered’ privacy notice that begins by explaining the benefits to the user, then covers each of the issues. Of course, the legalese ‘boilerplate’ privacy policy is always available for those users that wish to see the full disclosure. This notice is ‘responsive’ to the device it is being viewed on, reformatting itself for best readability on a smartphone, tablet or desktop screen. For enterprises with multinational customers, the notice can easily be delivered in any language.

    A ‘video explainer’ is another example of a ‘friendly’ privacy notice that does not require reading (since people in general are more interested in high impact video). In just 38 seconds, this notice provides the user with a good understanding of the product’s use of their private data.