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Creating a daily ezine that stays up-to-date with live content

  • 5 years ago

February 2012 | This email is always live, up-to-date and ready to be broadcast. In this particular issue 3% of recipients clicked through which may seem small but that 3% amounted to 11319 people which is exceptionally high for a daily title.

Company name: Telecoms.com (Informa Telecoms and Media)
Designed and developed by: Sophie Burdajewicz
Website: telecoms.com

Campaign details

Subject line: Telecoms.com | NSN to cut 4,100 jobs in Germany and Finland

Open: 23% (of attempted)
Click: 3.9% (of attempted)

Context

The daily ezine is a b2b title broadcast to recipients who have opted-in to receive daily updates from Telecoms.com.

Objectives

  • To reduce the time spent preparing the daily newsletter.
  • Ensure that the latest news is always present in the daily ezine.

What makes this a performing campaign?

Telecoms.com is the leading provider of online news and analysis for the global telecoms industry, generating over 2 million page views per year. Reporting directly from the major telecommunications markets around the globe – 80,000 unique monthly visitors rely on telecoms.com to keep them up to date with all the latest industry developments. One of the main sources drawing these visitor’s to the pages is the daily ezine. This email features snippets of all the top stories and serves as a reminder to subscribers to click through to the website and read the full stories.

Copying and pasting the content from the website into the email template each day proved time-consuming and Telecoms.com looked to Adestra for a solution. This came in the form of automating the email content from their website. By using 4 different wordpress-generated RSS feeds to automatically populate the majority of the content the time per launch has been reduced from 2 hours a day to 20 minutes.

As the RSS is live, this also means that the email template is always populated with the latest stories and ready to go!

“Automating the content for our daily ezine has allowed me to save over an hour of my day, every day. This has enabled me to make more effective use of time so I can concentrate on other important tasks, instead of copy-and-pasting HTML all morning.”

Sophie Burdajewicz from Telecoms.com

The results

This email is always live, up-to-date and ready to be broadcast. In this particular issue 3% of recipients clicked through which may seem small but that 3% amounted to 11319 people which is exceptionally high for a daily title.

Want to know more?

For more information on how we can help you create performing campaigns contact us today.

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