Self service email marketing tool
MessageFocus is Adestra's advanced ASP e-marketing solution which empowers marketers to design, launch and track powerful email marketing campaigns. It is very intuitive to use, is fully scaleable and requires no software downloads.
Developed entirely by Adestra staff within the UK, you can manage your entire email marketing program using MessageFocus including:
- Email contact database management
- Message design and creation
- Optimised high volume sending
- Reporting and refinement.
Whether it is for bulk-sends or tailored, targeted and personalised messages, this customisable email marketing system allows you to manage your email communications efficiently and effectively.
Our clients use MessageFocus to send targeted, relevant email communications to hundreds of thousands of customers each week.
Clients include BBC Shop, Blackwells, British Red Cross, CMP, Crisis, Financial News, Hays, Informa, London Symphony Orchestra, Metal Bulletin, Oxford University Press, Research Machines, SpeedFerries and WARL Group.
Unlike other email marketing companies, we pride ourselves on working closely with our clients to help them achieve their marketing objectives.
Contact us for a demonstration, or if you're still not convinced, below is a top-line summary of the key features:
Flexible Data Management
Managing your contact database how you want to
Data can be complicated, but Adestra’s approach is to make it as easy for you as possible. Our system is extremely flexible, being equally comfortable managing massive data sets through to small broadcast lists. Import and update contacts either by uploading lists or by using web-based forms. De-dupe your data at the point of loading to exclude duplicates and anyone on your suppression lists. Create target segments by past behaviour, your permissions and demographics either for exporting or further promotions.
Simple Message Creation
Making message creation quick and easy
Our message editor allows you to create quick HTML and text email campaigns. Adhere to your brand guidelines by amending existing templates from your library. Alternatively, create brand new messages with embedded images, personalisations using mail merge fields and even attach files. Choose to be creative in your email marketing!
Campaign Optimisation
Making your communications as effective as possible
Catch any potential errors before you send your campaign with our advanced checking process which prevents your messages including any errors. From reporting your potential SPAM rating through to seed testing, Adestra’s MessageFocus optimises each email as it is sent to ensure maximum deliverability. This process is continually refined to conform to the latest standards/developments from the within email marketing industry. We keep up-to-date so you don’t have to.
Reporting and Refinement
Giving you the tools to understand and improve
Our real-time reporting tools provide the information you need. Tweak your individual promotions with our specific campaign reports, or plan your strategy with our trend analysis–get the information you need to make good decisions.
Adestra Client Services. No one works closer
Supporting your organisation every step of the way
Adestra do not have an ‘off-the-shelf’ approach to support – it is tailored to every client. We commit to support all teams involved within your email marketing program. From product training through to strategic insight, we endeavour to really understand your individual marketing challenges and help you overcome them.
Campaign Management tools to save you time
Intelligent features to make your life easier
Our continual dialog with our clients ensures that Adestra’s MessageFocus is continually refined to fit their changing needs. We’ve just launched some powerful campaign management tools which save our users time. These include scheduling, automatic follow-up campaigns, staggered sending to spread email broadcasts over time and a host of functionality to make campaign creation as simple as possible.
Contact for more information
A web page can only say so much. We encourage you to experience Adestra's MessageFocus email marketing tool for yourself and allow us to understand if we can help you reach your email marketing goals. Please contact us for more information
