2016 Adestra Email List Strategies Report
Email is the dominant marketing channel for both B2B and B2C marketers. But successful marketing via email depends on having an email list full of good-quality addresses.
This report represents the opinions of the 146 best-in-class who are successful in overcoming barriers to achieve email list strategy goals. You will learn winning strategies used by both business-to-business and business-to-consumer colleagues. Having both perspectives in a single document is important, because we believe strongly that each side of the aisle can learn from the other.
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