Deliverability expertise on tap
According to the latest Email Marketing Industry Census, 11% of UK email marketer's budget is wasted through non delivery of emails, and 51% have encountered their own deliverability problems.
Deliverability problems can be overcome. There are a number of different techniques, technologies, schemes and checks that can be made to do this.
However, no single scheme can guarantee deliverability success. This is why we’ve built a team of specialists who can advise you on what is the best combination for your business, whether you are focused on B2B, B2C or a combination of both.
Adestra can provide the most comprehensive UK deliverability tool set available in the UK, and help you build a positive sender reputation:
| Reputation Management | Working with you to implement an appropriate IP strategy based upon your campaign volumes, frequency, data policy and data management |
| Suppression Management | Ensuring appropriate unsubscribes and hard bounces are removed from your lists |
| Check emails before you send | Testing tools to ensure copy does not break spam rules |
| Accreditation through white lists | Including ISP and industry white lists |
| Authentication Schemes | Including SPF records, RDNS, domain keys and more |
| Monitoring Blacklists | Covering all major UK domain and IP address blacklists |
| Certification Schemes | Return Path’s Sender Score Certified program, Habeas, Suretymail, Goodmail amongst others |
| Reporting | Comprehensive monitoring tools |
Broadcasts are optimised
As standard, all client email campaigns sent through Adestra’s MessageFocus are optimised for high levels of deliverability. As well as having a team of in-house experienced deliverability experts, we also partner with a number of specialists to provide additional tools and services.
Deliverability audits to diagnose your situation
We’re able to provide deliverability audits. These reports analyse a selection of your recent campaigns, diagnose any problems, suggest solutions and provide a business case framework to allow you to decide whether to commission a deliverability project.
Following a detailed data review, select a campaign for a full review, giving you the low down on any problems you are encountering and solutions to overcome them:
- Data Audit: an analysis of who you're sending to and the main deliverability issues you could face
- Present Sender Reputation: a review of the main factors affecting your present sender reputation and recommendations to help improve and maintain it.
- Campaign critique: an in depth review of your broadcasts investigating how major spam companies filter your campaign, and how major email receivers display it (Hotmail, Outlook etc).
