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Cookie Policy

  1. Our use of cookies
  2. Your consent to use cookies
  3. How to control and delete cookies
  4. Types of cookies on www.adestra.com
  5. Types of cookies used by MessageFocus
  6. Adestra clients and users of MessageFocus

1. Our use of cookies

Adestra collects various computer identification data about you during your use of our website or email platform: MessageFocus by placing various cookies on your computer or mobile device. We use this data to understand how our clients’ visitors are using our website or MessageFocus. We monitor and analyse this data in order to help us improve the functionality and performance of our website and MessageFocus, and to provide relevant services and information to you.

This Cookie Policy provides more information on the varieties of cookies we use and how you can control the use of those cookies on your computer or mobile device.

Adestra website

When using our website (www.adestra.com), we use cookies to collect various computer identification data, which includes general information about your computer settings and your connection to the Internet – e.g. your operating system and platform, IP address, browsing patterns and timings of browsing on the Adestra website and your location. The information collected by cookies when you use our website does not include any personal information about you.

More information about the types of cookies use on adestra.com is included in section 4 below.

MessageFocus

We use cookies on our email platform MessageFocus to allow you to login to our platform. This lets us know who has logged in and from where, which is essential for us to manage the security of the platform. If you disable cookies in your browser, you will not be able to login to MessageFocus.

More information about the types of cookies use by our email platform MessageFocus is included in section 5 below.

2. Your consent to use cookies

By continuing to use our website and MessageFocus, you consent to us placing the cookies described in this Cookies Policy on your computer or mobile device.

If you wish to control the use of such cookies or do not wish to consent to us placing any cookies on your computer or mobile device, then please follow the instructions contained in section 3.

3. How to control and delete cookies

Adestra will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by Adestra, or indeed any other website, you can do this through your browser settings. Should you wish to know more, please email us on moreinfo@adestra.com.

Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. Please note: if you turn off cookies in your browser then these settings apply to all websites you may visit.

The links below explain how you can control cookies via your browser:

Alternatively, you may wish to visit aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the Adestra website and MessageFocus.

4. Types of cookies on www.adestra.com

Analytics cookies

These monitor how visitors move around our website and how they reached it. This is used so that we can see total (not individual) figures on which types of content users enjoy most, for instance. You can opt out of these if you want.

Adestra also collects various computer identification data about you during your use of our website (www.adestra.com) by placing various cookies on your computer or mobile device. We use this data to understand how visitors are using the website. We monitor and analyse this data in order to help us improve the functionality and performance of our website and provide relevant services and information to you. Here is further information if you would like to opt out of Google Analytics cookie tracking.

Cookie name: Google Analytics
Purpose: The Adestra website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of www.adestra.com and compile reports for us on activity on the website. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using www.adestra.com, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Cookie name: HubSpot
Purpose: The Adestra website uses HubSpot to evaluate your use of www.adestra.com and for the provision of data collection services. All data collected is stored on HubSpot’s servers securely, you can find out more about this in HubSpot’s privacy policy. By using www.adestra.com, you consent to the processing of your data by HubSpot. By completing one of our forms you are consenting to the collection and storage of your data by HubSpot on our behalf. Your data can be removed upon request.

Cookie name: AdRoll
Purpose: As you browse the Adestra website, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with Adestra. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.

Social sharing cookies

Social sharing is run by other companies on our website. These companies may place cookies on your computer when you use them on our site or if you are already logged in to them. Here is a list of places where you can find out more about specific services that we may use and their use of cookies:

  1. Twitter’s privacy policy
  2. Google’s Terms of Service
  3. LinkedIn’s Privacy Policy
  4. Facebook’s data use policy
  5. AddThis (the service that runs our social sharing buttons)

Cookie name: AddThis
Purpose: We would like to draw your attention to the fact that the Adestra website carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. Adestra does not control the dissemination of these cookies and you should check the relevant third party website for more information about these.
Cookie detail: __atuvc

5. Types of cookies used by MessageFocus

We use cookies on our email platform MessageFocus to allow you to login to our platform. This lets us know who has logged in and from where, which is essential for us to manage the security of the platform. If you disable cookies in your browser, you will not be able to login to MessageFocus.

Cookie name: MessageFocus session cookie
Purpose: MessageFocus session cookie. This is a service cookie and is required to log in to MessageFocus.
Cookie detail: messagefocus_web_session

Cookie name: MessageFocus account name cookie
Purpose: Records the account name you last successfully logged in with. Used to prefill the ‘account’ box on the login page. This cookie is set purely for user convenience and isn’t logged.
Cookie detail: messagefocus_web_account_name

Cookie name: MessageFocus OTP token cookie
Purpose: Used as part of our one-time password authentication mechanism (if you don’t use this login method, you’ll never encounter the cookie).
Cookie detail: messagefocus_web_display_otp

Cookie name: MessageFocus conversion tracking
Purpose: The adestra_ctrk cookie honours the ‘Do not track’ which can be enabled in many popular web browsers, if this header is present, no conversion tracking cookies will be set. In addition, we provide tools that allow organisations using MessageFocus to provide opt-in or opt-out mechanisms on their own sites.
Cookie detail: adestra_ctrk

Cookie name: MessageFocus conversion tracking opt-in cookie
Purpose: Used to identify when users have opted in or out of the ctrk cookie for conversion tracking.
Cookie detail: ades

6. Adestra clients and users of MessageFocus

MessageFocus is our enterprise, web-based email marketing platform. MessageFocus provides our clients with a dashboard-style portal from which their email campaigns can be built, tested and distributed. Data and deliverability can be monitored and analysed, and reports may be created via the system and exported for dissemination purposes.

MessageFocus also uses various tracking methods and cookies to monitor your behaviour as a recipient of an email sent using MessageFocus. The list below provides details of how we will track your behaviour through MessageFocus:

Cookie based tracking

Web Analytics reporting
As part of our platform reporting, we also provide our clients with a Web Analytics plug-in which allows them to track where traffic goes on their website after they have clicked on an email communication. This is visible in the clients Web Analytics package alone. We do not control this and it is at our clients’ discretion whether or not to use this Web Analytics plug-in.

MessageFocus Conversion Tracking
This works by placing a cookie on a recipient’s computer or mobile device when they click a link in an email sent via MessageFocus. If a user visits a page that our clients have tagged as being a ‘conversion page’ or revisits that page within two weeks of their initial click of the page, they will be marked as a ‘conversion’ within MessageFocus. Therefore, if you are an Adestra client using MessageFocus Conversion Tracking, you will now need to comply with the Electronic Communications (EC Directive) Regulations 2003 by: (i) providing each email recipient a clear and comprehensive information about the purpose and use of the cookies used, and (ii) giving them the opportunity to refuse to its storage or access.

Non-cookie based tracking

Email open tracking
Our MessageFocus email platform uses open tracking to track whether the recipient of an email has downloaded images or not. Open tracking uses a one pixel by one pixel clear GIF image, which is stored as a temporary file on the user’s computer or mobile device. When this image is downloaded, MessageFocus registers the email recipient as having opened an email. This is not used for any other tracking, except for tracking an email open. By subscribing to our communications, you are consenting to us tracking when you open an email.

Contact Us

Should you have any questions about the cookies we use and how to disable them, please email us on moreinfo@adestra.com.