Consultancy

Adestra provide more than just cutting edge technology. We provide you with access to experts who can help you use technology to achieve your email marketing goals. Through our consultancy, you could discover cost savings, ways of increasing revenue or simpler ways to work to improve team productivity. Every project is costed individually after a discussion with one of our Consultants.

Our team includes senior consultants who are able to advise on and guide your email marketing strategy. The strategy team is led by Steve Kemish.

Consultant Biographies

Steve Kemish, Client Services Director

Steve has over nine years experience in Digital Marketing. He has an extensive working knowledge of all principles of online customer interaction and communication and works with his clients to help them realise the potential of Digital Marketing. Steve has managed E-marketing strategy, development and deployment across many markets.

A regular industry speaker and trainer, Steve works with Adestra’s clients on email and digital strategy. He speaks regularly for the Institute of Direct Marketing and the DMA, and has consulted for clients including Skype, NPower, ITV, Oracle and more.

Hollie Williams, Client Strategy Consultant

Hollie has over 6 years direct marketing experience, most recently developing the email marketing strategy for Scotts of Stow.

Hollie works closely with Adestra clients to maximise their email marketing strategy. Regularly contributing to industry press and speaking at industry events, her email marketing campaigns have won prestigious industry awards such as the 'Best Exploitation of Email Marketing' at ECMOD.

Phases in a project

Each consultancy project typically covers four phases but may be customised to your requirements:

Problem Definition

This phase is confirming the objectives and problems that the consultancy project will investigate.

Scoping

This phase allows our consultant to get under the skin of the brief and collect any available information from you to aid the second phase. It is also the chance to impart detailed knowledge and background with the consultant and discuss the timescales and precise approach to phases two and three. This section also helps to draw a line between what is and is not to be included in the researching phase.

Researching

The consultant will lead a team of experts who will analyse the current situation for you, as well as benchmarking example competitors and other sites/brands in other verticals that you may be able to learn from. Both primary and secondary research may be used including interviews, surveys, online research and analysing historical reporting.

Delivery

Your selected consultant will present back the work from the key researching phase to key stakeholders within your company. This session will also allow for questions and answers on the findings as well as a dedicated session on best practice and key knowledge transfer–this will help to increase knowledge and understanding of key email marketing techniques to leave them best-placed to understand the suggested recommendations of the project.

Costing and more information

Every project is priced based upon an expected number of hours. Please contact us for more information.