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News and Press Releases

The latest company and product news, and press releases.

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6 years ago by Adestra

The Publishing Software Company integrates with Adestra’s MessageFocus

The Publishing Software Company (PSC), specialists in producing computer software for the magazine publishing industry, which includes ad sales management and invoicing announces integration of their Contact Manager with Adestra’s MessageFocus, an advanced email marketing platform. The integration allows users to select individuals in their PSC Contact Manager database quickly and easily, and then send…

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6 years ago by Adestra

Adestra: first UK Email Service Provider with a Customer Charter

Email marketing is not all about tech: its customer service that matters Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details…

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6 years ago by Adestra

Adestra partners with Apteco for seamless email broadcasting via FastStats

Adestra today announces a partnership with Apteco where its enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform. FastStats Discoverer and PeopleStage users can now upload data, trigger a broadcast and receive response data via Adestra’s MessageFocus platform. Targeted marketing lists segmented in FastStats can be uploaded into…

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6 years ago by Adestra

UK Publishing Survey: only 20% use email automation and Social Media integration is low

New PPA & Adestra survey finds major opportunities through email marketing technology Findings from the new UK Publishing Email Benchmarking Survey Autumn 2011, in association with the PPA, show UK publishers can improve email marketing response rates and ROI by concentrating their efforts on automation, social media and mobile. This is the first time that…

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6 years ago by Adestra

Email marketers are using social media to grow databases…for more email

Latest Adestra feature expands reach by adding social links in emails Adestra’s MessageFocus Social Sharing feature makes expanding a brand’s reach and awareness even easier. Savvy marketers are using Social Media as a targeting tool to help grow databases, improve both segmentation and recipient interaction, and, importantly, track ROI. A brand’s existing email subscribers have…

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6 years ago by Adestra

Embrace failure – it’s a necessary part of email marketing

New MessageFocus testing feature enables marketers to focus on successful campaigns and improve every time Only with an ongoing testing strategy can email marketers identify failures and successes specific to their dataset, and then focus on the successes to improve response. Yet the Adestra and Econsultancy Email Marketing Census 2011 shows only a third of…

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6 years ago by Adestra

Adestra joins AOP as Associate Member

Leading Email Service Provider Adestra announces that it has now joined the Association of Online Publishers (AOP) as Associate Member. With a number of existing media owner clients, this furthers Adestra’s commitment to the publishing sector and their team is looking forward to building partnerships with other brands to improve their email marketing results. Typically…

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6 years ago by Adestra

Adestra join PPA as strategic partner

Leading Email Service Provider Adestra announces it has joined the Professional Publishers Association (PPA) as its new strategic email marketing partner. Adestra will provide email help and advice to PPA members to combat key issues facing modern publishers – including deliverability, automation, relevance, customer engagement, sender reputation and social media integration. Email marketing is such…

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