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News and Press Releases

The latest company and product news, and press releases.

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2 years ago by Adestra

Email marketing subject lines – avoid the mundane ‘journal’ or ‘whitepaper’, be wary of % discounts, but do focus on benefits

Having studied over 3 billion emails, from over 125,000 individual email campaigns, Adestra has compiled its 2015 Subject Line Analysis Report showing what works and what doesn’t, together with ideas on how to improve results. A subject line is one of the main things under an email marketer’s control to influence their customers’ behavior. Having…

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2 years ago by Adestra

Email Marketing Expert Joins Adestra to Drive U.S. Growth

Ryan Phelan Named VP of Marketing Insights London – July 7, 2015 – Adestra, a UK-based leading email marketing software provider, today announced the appointment of Ryan Phelan as its new vice president of marketing insights to develop its U.S. market strategy and drive growth. As a respected industry thought-leader, Phelan brings nearly two decades of proven…

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2 years ago by Adestra

Adestra launch new automation feature, enabling easier program creation and more sophisticated 1:1 marketing

Oxford, UK & Dallas, TX – 16 June, 2015 – Adestra, the customer-obsessed provider of leading email driven marketing solutions, today announced their newest feature, the Marketing Automation Program Builder, is now in general availability. Included in the MessageFocus SaaS platform, this powerful new feature allows marketers to quickly and easily create sophisticated, personalized, multi-campaign…

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2 years ago by Adestra

Inc. 500 Marketing Consulting company Select Publishing choose Adestra to support their clients’ success

select-publishing-logo

27th May, 2015 Dallas, TX – Adestra is pleased to announce that Select Publishing, a DMA Certified Email Marketing and Inc. 500 company, has chosen Adestra’s MessageFocus email platform to help them meet their clients’ goals of customer acquisition. One of the main reasons for choosing MessageFocus was the platform’s unique hierarchical structure, which allows users…

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3 years ago by Adestra

Full-service agency Inbox Group choose Adestra as technology partner

20th May, 2015 Dallas, TX – Adestra are pleased to announce that full service email marketing agency, Inbox Group, have chosen them as a technology partner, due to outstanding in-app support services, and the unique depth of reporting integrated in MessageFocus. “We are excited to begin to offer MessageFocus to our clients. The intuitive user interface, powerful automation, integration tools,…

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3 years ago by Adestra

Digital marketing agency Vittica find support for their business growth in MessageFocus

16th April, 2015 Dallas, TX – Adestra are pleased to announce that Vittica Marketing, a digital marketing agency focusing almost exclusively in the winery and vineyard industry, have chosen Adestra’s MessageFocus to power email marketing for their clients. Their reasons for selecting MessageFocus include the platform’s unique structure, which allows them to easily manage their…

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3 years ago by Adestra

Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes fail – time to get focused

Although marketing automation has been around for some time, its adoption is best described as slow and steady – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra. While showing improvement since last year, 39% of companies still rate their email marketing automation campaigns as ‘not successful’ and just 7% view them as…

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3 years ago by Adestra

Email Marketing delivers top ROI, but team structure plays a part

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra. In its ninth year, the research of over 1,000 in-house and agency marketers found that not only does…

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3 years ago by Adestra

Adestra continues North American expansion with eMarketingwerx partnership

Adestra, a leading provider of email and digital marketing technology solutions, has announced that Los Angeles-based marketing agency eMarketingwerx has joined its Global Partner Network. Adestra opened its first US office in Dallas, Texas at the start of 2014 and has been building relationships with suitable partner agencies to help expand its North American offering.…

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3 years ago by Adestra

Adestra appoints new Commercial Director to support business growth

Digital marketing technology provider Adestra has appointed Henry Smith as Commercial Director to help support the company’s expansion in the UK and US. The company has enjoyed rapid growth in the US since distribution began in early 2014, with US clients already generating 12% of Adestra’s total email sending volume. Prior to joining Adestra, Henry held…

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