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The Adestra Story

The founders of AdestraOnce upon a time, email competed with direct mail. It was treated the same way – as a ‘spray and pray’ approach, where clients supplied a piece of content, and a data list, and the ESP’s only involvement was to blast it out, and collect a cheque.

Adestra’s founders knew there had to be a better way.

As email marketing grew, forward-thinking companies were going to need more than a commodity supplier, they were going to need a knowledgeable business partner that could provide the technology they needed, and the expertise to help execute effective campaigns.

The team at Adestra saw an opportunity to fill a void, and be the kind of business they wanted to do business with. A proven alternative to the big behemoths.

They took what they had learned from the early days of email, and built a system designed around the way their clients wanted to work.

Rather than treating their software and service as a commodity, they made high-touch service and helping clients succeed a foundation of the company.

That carries through to today. Hundreds of organisations and thousands of marketers across the globe have come to depend on our innovative software and uncomparable service for their marketing needs.

From a foundation of email marketing experience, we have built enterprise-grade marketing systems with robust features and deep integration opportunities alongside an award-winning client services team.

Since forming in 2004, we’ve worked hard to become one of the industry’s most respected names. Our success is driven by our innovative technology, excellent customer service and proven deliverability.