Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579


Adestra has been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.

We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. We’re not just Software as a Service, we’re Software AND a Service.

Scoot logo“…it is a relief to have found a great partner in our marketing. The system alone is fantastic with advanced features imperative to our strategy but the support received from Adestra is first class! They are always on hand to help and offer sound advice, making my job so much easier! I would recommend them without hesitation.”

Leadership Team

Henry Hyder-Smith Henry Hyder-Smith

Henry has been working within the email marketing industry since its inception. As co-founder, Henry leads the board of Adestra and has a unique understanding of different clients’ needs, industry issues and development. Henry has a hands-on approach, and is devoted to keeping Adestra’s products, services and staff at the cutting edge of email marketing.

Steve DennerSteve Denner

Steve is highly experienced in developing and delivering email solutions, having led teams responsible for bringing five email applications to market. Since co-founding Adestra, Steve is focused on ensuring Adestra’s MessageFocus continues to be today’s best email marketing system and that Adestra’s clients receive the best support.

Peter Opperman

Peter has been involved in private equity backed businesses for over twenty years and concentrates on fast growing technology investments. He currently chairs ULS Technology plc which is listed on the Aim market, Connect Managed Services and Decision Technology.

Henry SmithHenry Smith
Managing Director

With nearly 20 years of experience within the marketing technology industry, Henry is passionate about helping organisations leverage the latest technology and services to improve their marketing results. Henry is responsible for accelerating profitable growth in the UK, US and globally. Henry’s previous experiences make him a key asset in driving the business forward.

Matt McGowan
Matt McGowanPresident

Matt has worked in digital marketing for over 20 years, alongside many of the world’s leading brands, agencies, and technology companies. Before joining Adestra, Matt headed up strategy for Google’s Ad Agency business. Prior to Google, Matt served as MD of Incisive Media and before that he was COO of Earlier in his career he led commercial strategy at Headland Digital Media when it was sold to Pearson in 2001. Matt has an MBA from the University of Oxford and a BA from Lafayette College.

Ryan Phelan 
Vice President of Marketing InsightsRyan Phelan

Ryan Phelan brings over 17 years of online marketing experience from companies like Acxiom, Sears, BlueHornet and Responsys to Adestra as the Vice President, Marketing Insights. In this position, Ryan is responsible for the marketing efforts of Adestra in the US. Ryan is a respected thought leader and nationally distinguished speaker. Ryan serves as Chairman Emeritus EEC Advisory Board, and member of the board of directors for the ESPC.

News and Press Releases

NewsWe’re highly proactive in the email marketing industry, looking to drive new technologies, best practices and information through many channels and partnerships. You can find out about all things happening at Adestra here, from new reports, case studies and press releases. Read the latest news >

The Adestra Story

Real-time supportFind out how we got here Read more >

Work with us

Work with usWe’re always on the lookout for fun, enthusiastic, and, hardworking people to join our fast growing company. Browse our existing vacancies here or email for more information. Find out more about working for Adestra >

Adestra Gives

Adestra GivesAdestra staff are proud to give back to both local and national charities through our “Adestra Gives” program. Read more >


EventsFrom large marketing trade shows to intimate forums and conferences, each year you’ll find us at various digital marketing events. We’re always on hand to discuss how Adestra will revolutionize your results. Find out which events we’re attending >


The Adestra StoryDon’t just take our word for how good our service and technology is, check out our award wins and nominations View our awards >