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Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.

We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. We’re not just Software as a Service, we’re Software AND a Service.

Scoot logo“…it is a relief to have found a great partner in our marketing. The system alone is fantastic with advanced features imperative to our strategy but the support received from Adestra is first class! They are always on hand to help and offer sound advice, making my job so much easier! I would recommend them without hesitation.”

Leadership Team

Henry Hyder-SmithHenry Hyder-Smith

Henry has been working within the email marketing industry since its inception. As co-founder, Henry leads the board of Adestra and has a unique understanding of different clients’ needs, industry issues and development. Henry has a hands-on approach, and is devoted to keeping Adestra’s products, services and staff at the cutting edge of email marketing.

Steve DennerSteve Denner

Steve is highly experienced in developing and delivering email solutions, having led teams responsible for bringing five email applications to market. Since co-founding Adestra, Steve is focused on ensuring Adestra’s MessageFocus continues to be today’s best email marketing system and that Adestra’s clients receive the best support.

Skip O'NeillSkip O’Neill
Global Partner Network

Skip has been working in the email marketing industry from the very early days in key positions at ExactTarget and Blue Hornet. Skip now oversees the Adestra Global Partner Network and is responsible for building and implementing a global agency channel sales team and managing strategic partnerships. He gets fired up when helping organizations to “see the light” when it comes to relevant marketing communications.

Matt McGowanMatt McGowan
Global Advisor

Matt has held senior global sales and marketing positions in several media companies. He won Digital Publisher of the Year from the Association of Online Publishers, and the DMA’s Rising Star award in 2013. Matt has an MBA from the University of Oxford, and currently leads Google’s Ad Agency strategy in New York. He is considered an expert in marketing technology and currently advises Adestra on global strategy.

News and Press Releases

NewsWe’re highly proactive in the email marketing industry, looking to drive new technologies, best practices and information through many channels and partnerships. You can find out about all things happening at Adestra here, from new reports, case studies and press releases. Read the latest news >

The Adestra Story

Real-time supportFind out how we got here Read more >

Work with us

Work with usWe’re always on the lookout for fun, enthusiastic, and, hardworking people to join our fast growing company. Browse our existing vacancies here or email for more information. Find out more about working for Adestra >

Adestra Gives

Adestra GivesAdestra staff are proud to give back to both local and national charities through our “Adestra Gives” program. Read more >


EventsFrom large marketing trade shows to intimate forums and conferences, each year you’ll find us at various digital marketing events. We’re always on hand to discuss how Adestra will revolutionize your results. Find out which events we’re attending >


The Adestra StoryDon’t just take our word for how good our service and technology is, check out our award wins and nominations View our awards >

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