Campaign of the month
Every month we pick a performing client campaign that demonstrates use of best practice and innovation to achieve results.
Adestra’s clients are happy to share their successes and discuss their use of MessageFocus as part of their email marketing campaigns. Every month we feature a performing client campaign as the Adestra campaign of the month. These campaigns are examples of clients who have used best practice and innovative techniques to achieve results that surpass industry benchmarks.
Sending timely email content for the TTE show to pre-registered contacts ensured Centaur Exhibitions maximised event awareness and email open rates by almost 200%.
By combining a compelling subject line and strong email branding resulted in over 900 conversions and coupled with a successful resend to all data segments, toinfinity recorded almost 2k conversions in total for this email campaign.
Pairing email engagement data with purchase history data, and sending a targeted campaign with a compelling, limited-time offer sent Evans Cycles' conversion revenue racing ahead.
Bringing video and personalisation into their campaign meant an increase in engagement of over 50% between VSO and their valuable donors.
By multivariate testing their landing page and pre-filling it with customer data, Euromoney boosted their email sign ups for their BCA research free trial.
With a simple email design and a clear targeting strategy, BMJ achieved an almost 50% click through rate for their app announcement campaign. This campaign is a prime example of less is more when it comes to boosting results.
October 2012: See how content tailored for web-based email clients boosts email campaign performance
By knowing what email clients their contacts were using, Long Tall Sally reacted with a striking email design to showcase their new season collection and boosted their campaign results.
Media 10 achieved a 76% open and 52% click through rate by combining organic data collection and strong branding.
By using video content in their email campaign Future plc generated a 53% open rate and a 13% click rate.
By combining the powerful reporting functionality of Adestra's MessageFocus and the resources of a dedicated telemarketing company, The Specialist Media Show managed to boost their conversion rates by an extra 40%.
By split testing the from name for their monthly newsletter, Blue Cross successfully managed to boost engagement levels for their email campaign.
This intuitive campaign tapped into making the email relevant to different audiences to maximise coverage of an important but dry subject.
This colourful and exciting email with its great offer has achieved an open rate of 55% and a 7.4% click rate.
This daily b2b ezine pulls the latest stories from the website automatically into an email. This live content entices high numbers of recipients to click through on a daily basis.
OUP ELT used MessageFocus split testing to optimise the email to maximise the number of opens and create awareness for their webinar series.
This highly relevant and targeted campaign received a 43% open rate and an astonishing 34% of openers then clicked through to their website, using MessageFocus conditional content.
This highly relevant campaign from RM Education had an open rate of 50% and a click through rate of 5.5%. This particular email and the resulting follow up emails, created a total of £4000 worth of basket conversions to their online shop.
This campaign is a great example of a simple campaign winning customers over. It achieved a 30% open rate and 13% click through rate.
NBS sent specially targeted emails to segmented data and this led to a highly engaged audience allowing this campaign to achieve an open rate of 56% and a click through rate of 27%.
Barbour ABI created a campaign that was at the time topical and was therefore extremely relevant and engaged their recipients.