Campaign of the month
Every month we pick a performing client campaign that demonstrates use of best practice and innovation to achieve results.
Adestra’s clients are happy to share their successes and discuss their use of MessageFocus as part of their email marketing campaigns. Every month we feature a performing client campaign as the Adestra campaign of the month. These campaigns are examples of clients who have used best practice and innovative techniques to achieve results that surpass industry benchmarks.
March 2013: Targeted and timely email content boosts event awareness for Centaur Exhibitions
Sending timely email content for the TTE show to pre-registered contacts ensured Centaur Exhibitions maximised event awareness and email open rates by almost 200%.
February 2013: See how targeted content and data segmentation scores massive sales
By combining a compelling subject line and strong email branding resulted in over 900 conversions and coupled with a successful resend to all data segments, toinfinity recorded almost 2k conversions in total for this email campaign.
April 2013: Evans Cycles rides ahead of the pack with 50% uplift in sales
Pairing email engagement data with purchase history data, and sending a targeted campaign with a compelling, limited-time offer sent Evans Cycles' conversion revenue racing ahead.
May 2013: VSO craft customized content for cracking results
Bringing video and personalisation into their campaign meant an increase in engagement of over 50% between VSO and their valuable donors.
January 2013: See how effective content & a personalised landing page increases conversions
By multivariate testing their landing page and pre-filling it with customer data, Euromoney boosted their email sign ups for their BCA research free trial.
November 2012: See how simple email design and targeted content can double email interaction rates
With a simple email design and a clear targeting strategy, BMJ achieved an almost 50% click through rate for their app announcement campaign. This campaign is a prime example of less is more when it comes to boosting results.
October 2012: See how content tailored for web-based email clients boosts email campaign performance
By knowing what email clients their contacts were using, Long Tall Sally reacted with a striking email design to showcase their new season collection and boosted their campaign results.
September 2012: See how strong branding and organic data collection raises engagement rates
Media 10 achieved a 76% open and 52% click through rate by combining organic data collection and strong branding.
August 2012: See how video rich email content significantly boosts response rates
By using video content in their email campaign Future plc generated a 53% open rate and a 13% click rate.
July 2012: Integrate email and telemarketing to target abandonment and increase conversion
By combining the powerful reporting functionality of Adestra's MessageFocus and the resources of a dedicated telemarketing company, The Specialist Media Show managed to boost their conversion rates by an extra 40%.
June 2012: See how a more personal from name can bring uplift to your emails
By split testing the from name for their monthly newsletter, Blue Cross successfully managed to boost engagement levels for their email campaign.
May 2012: Using email to increase engagement for drier messages
This intuitive campaign tapped into making the email relevant to different audiences to maximise coverage of an important but dry subject.
April 2012: High delivery rates means higher response rates
This colourful and exciting email with its great offer has achieved an open rate of 55% and a 7.4% click rate.
March 2012: Creating value creates engagement
This highly successful campaign had an impressive return of investment as every £1 spent made £60. This shows how truly powerful email can be for generating direct sales.
February 2012: Creating a daily ezine that stays up-to-date with live content
This daily b2b ezine pulls the latest stories from the website automatically into an email. This live content entices high numbers of recipients to click through on a daily basis.
November 2011: Split-testing to improve open rates
OUP ELT used MessageFocus split testing to optimise the email to maximise the number of opens and create awareness for their webinar series.
October 2011: Your personalised itinerary for The National Home Improvement Show
This highly relevant and targeted campaign received a 43% open rate and an astonishing 34% of openers then clicked through to their website, using MessageFocus conditional content.
September 2011: Co-branded to drive sales online
This highly relevant campaign from RM Education had an open rate of 50% and a click through rate of 5.5%. This particular email and the resulting follow up emails, created a total of £4000 worth of basket conversions to their online shop.
August 2011 Reactivation Drive: Our 2012 Directory - opt in, or opt out?
This campaign is a great example of a simple campaign winning customers over. It achieved a 30% open rate and 13% click through rate.
July 2011: Partners 2011 Sales Drive
Brammer's email campaign drove over 1000 customers to the Brammer website and caused many more to contact their branches by phone.
June 2011: NBS Building Information Modelling Issue 1
NBS sent specially targeted emails to segmented data and this led to a highly engaged audience allowing this campaign to achieve an open rate of 56% and a click through rate of 27%.
May 2011: Gastech 2011 registration drive
DMG Events used a combination of good targeting and personalised content and achieved an impressive 18% open rate from cold data.
March 2011: Chemistry e-catalogue launch campaign
This campaign is a great example of a simple campaign winning customers over. The campaign boosted conversions for the e-catalogue proving email is a good channel to drive online sales.
February 2011: Football World Cup 2010 Free Trial Offer
Barbour ABI created a campaign that was at the time topical and was therefore extremely relevant and engaged their recipients.