Campaign of the month
Every month we pick a performing client campaign that demonstrates use of best practice and innovation to achieve results.
Adestra’s clients are happy to share their successes and discuss their use of MessageFocus as part of their email marketing campaigns. Every month we feature a performing client campaign as the Adestra campaign of the month. These campaigns are examples of clients who have used best practice and innovative techniques to achieve results that surpass industry benchmarks.
May 2012: Using email to increase engagement for drier messages
This intuitive campaign tapped into making the email relevant to different audiences to maximise coverage of an important but dry subject.
April 2012: High delivery rates means higher response rates
This colourful and exciting email with its great offer has achieved an open rate of 55% and a 7.4% click rate.
March 2012: Creating value creates engagement
This highly successful campaign had an impressive return of investment as every £1 spent made £60. This shows how truly powerful email can be for generating direct sales.
February 2012: Creating a daily ezine that stays up-to-date with live content
This daily b2b ezine pulls the latest stories from the website automatically into an email. This live content entices high numbers of recipients to click through on a daily basis.
November 2011: Split-testing to improve open rates
OUP ELT used MessageFocus split testing to optimise the email to maximise the number of opens and create awareness for their webinar series.
October 2011: Your personalised itinerary for The National Home Improvement Show
This highly relevant and targeted campaign received a 43% open rate and an astonishing 34% of openers then clicked through to their website, using MessageFocus conditional content.
September 2011: Co-branded to drive sales online
This highly relevant campaign from RM Education had an open rate of 50% and a click through rate of 5.5%. This particular email and the resulting follow up emails, created a total of £4000 worth of basket conversions to their online shop.
August 2011 Reactivation Drive: Our 2012 Directory - opt in, or opt out?
This campaign is a great example of a simple campaign winning customers over. It achieved a 30% open rate and 13% click through rate.
July 2011: Partners 2011 Sales Drive
Brammer's email campaign drove over 1000 customers to the Brammer website and caused many more to contact their branches by phone.
June 2011: NBS Building Information Modelling Issue 1
NBS sent specially targeted emails to segmented data and this led to a highly engaged audience allowing this campaign to achieve an open rate of 56% and a click through rate of 27%.
May 2011: Gastech 2011 registration drive
DMG Events used a combination of good targeting and personalised content and achieved an impressive 18% open rate from cold data.
March 2011: Chemistry e-catalogue launch campaign
This campaign is a great example of a simple campaign winning customers over. The campaign boosted conversions for the e-catalogue proving email is a good channel to drive online sales.
February 2011: Football World Cup 2010 Free Trial Offer
Barbour ABI created a campaign that was at the time topical and was therefore extremely relevant and engaged their recipients.