Case studies
Our clients choose to work with Adestra to solve a wide variety of email marketing challenges across many industries.
The single uniting factor for our 300+ global clients is that Adestra provides them with the ability to deliver results. Adestra’s MessageFocus is a proven, reliable and innovative platform. Our consultants offer expert support and guidance for creating email campaigns that follow best practice and deliver return on investment, regardless of size. Adestra’s clients are happy to share their successes and discuss their use of MessageFocus as part of their email marketing campaigns. Click on the case studies below or contact us for more references to help you understand why choosing Adestra will help you deliver results.
Consultancy to improve email marketing effectiveness
Informa Business Information wanted to encourage a cultural shift from a “load and blast” approach to email, to a more strategic, integrated use of email as a key marketing channel. Adestra approached the challenge by carrying out 4 days of consultancy at IBI offices.
Improving email quality and efficiency
Dennis Publishing employs a busy subscriptions team, sending on average 10 subscription builder emails a week. With a high demand on their time, coordinating sign-off from internal stakeholders was proving time consuming and prone to roadblocks when it came to quality control and sign off on email campaigns.
Improving deliverability through data best practice
SheerLuxe.com came to Adestra to help them to increase the deliverability of their email campaigns. They had previously had problems with emails going into junk. With amends to their data collection processes, see what results they achieved.
Relevance and targeting to improve engagement
The marketers for NHIS wanted to find a way to engage more of their pre-registered data and increase the number of click throughs to their website. Using MessageFocus functionality and targeted messaging, they were able to achieve fantastic results.
Email content automation to reduce time spent on email marketing
Autosport Magazine wanted to create a newsletter that would drive a large amount of traffic to the website without increasing the amount of time they spent on creating the email. Using email content automation, see how they achieved this.
Relevant and targeted communications to increase ROI
A shift from face-to-face sales to ecommerce prompted RM to choose Adestra’s MessageFocus. It enabled them to increase the ROI of their emails without an increase in the time they would have to spend creating the email campaigns.
Increasing donor acquisition with SMS
In 2010 Wood Green Animal Shelter saw an increase of 20% in the number of animals being brought in for care and re-homing. Adestra consultants reviewed the shelter’s donation channel strategy, analysing the feasibility of various donation methods and helped the shelter implement an SMS donation campaign.
Developing a sharing strategy to increase data acquisition
The Celtic Manor Resort wanted to increase their database size on a continual basis using a sharing strategy. Using MessageFocus functionality, their approach to data acquisition resulted in 1901 new subscribers within the first month.