Case studies
Our clients choose to work with Adestra to solve a wide variety of email marketing challenges across many industries.
The single uniting factor for our 300+ global clients is that Adestra provides them with the ability to deliver results. Adestra’s MessageFocus is a proven, reliable and innovative platform. Our consultants offer expert support and guidance for creating email campaigns that follow best practice and deliver return on investment, regardless of size. Adestra’s clients are happy to share their successes and discuss their use of MessageFocus as part of their email marketing campaigns. Click on the case studies below or contact us for more references to help you understand why choosing Adestra will help you deliver results.
Saving time with the MessageFocus API
Intent Media needed to find a way to manage a larger collection of email campaigns without damaging their ROI. They achieved this by utilising the MessageFocus API and have to date launched over 1.8 emails using the functionality.
Optimising HTML to Improve Mobile Data Capture Results
With QR codes being used on the majority of Principality's printed marketing material, they needed to make mobile data capture easier for their users and increase sign-ups. Using a form specially optimised for mobile devices, they saw well above average email engagement rates and form submissions.
Getting boobs delivered
Having a quirky brand tone of voice can be fun but can cause problems when trying to get your email campaigns past common spam filters. Thankfully CoppaFeel could rest assured that their messages would get through to their contacts thanks to Adestra's MessageFocus and the advanced deliverability standard on offer to them.
Increasing income from abandoned baskets with Adestra's Conversion Capture
With the help of Adestra's new abandoned basket email technology: Conversion Capture, The Diamond Store boosted their average basket value to £500.
Developing a sharing strategy to increase data acquisition
The Celtic Manor Resort wanted to increase their database size on a continual basis using a sharing strategy. Using MessageFocus functionality, their approach to data acquisition resulted in 1901 new subscribers within the first month.
Relevance and targeting to improve engagement
The marketers for NHIS wanted to find a way to engage more of their pre-registered data and increase the number of click throughs to their website. Using MessageFocus functionality and targeted messaging, they were able to achieve fantastic results.
Email content automation to save time and improve results
As leading provider of online news and analysis, Telecoms.com needed to find a way to reduce the amount of time they spent creating email campaigns. With Adestra's help, they implemented XML functionality into their campaigns which helped dramatically reduce the time their marketers spent creating emails on a daily basis.
Seamless transactional email using the MessageFocus API
Using the MessageFocus API, Oxfam have automated a series of transactional emails which are fully integrated with their online shop and benefit from the sender credicbilty of Adestra's MessageFocus.
Relevant and targeted communications to increase ROI
A shift from face-to-face sales to ecommerce prompted RM to choose Adestra’s MessageFocus. It enabled them to increase the ROI of their emails without an increase in the time they would have to spend creating the email campaigns.
Increasing donor acquisition with SMS
In 2010 Wood Green Animal Shelter saw an increase of 20% in the number of animals being brought in for care and re-homing. Adestra consultants reviewed the shelter’s donation channel strategy, analysing the feasibility of various donation methods and helped the shelter implement an SMS donation campaign.
Improving deliverability through data best practice
SheerLuxe.com came to Adestra to help them to increase the deliverability of their email campaigns. They had previously had problems with emails going into junk. With amends to their data collection processes, see what results they achieved.
Consultancy to improve email marketing effectiveness
Informa Business Information wanted to encourage a cultural shift from a “load and blast” approach to email, to a more strategic, integrated use of email as a key marketing channel. Adestra approached the challenge by carrying out 4 days of consultancy at IBI offices.
Improving email quality and efficiency
Dennis Publishing employs a busy subscriptions team, sending on average 10 subscription builder emails a week. With a high demand on their time, coordinating sign-off from internal stakeholders was proving time consuming and prone to roadblocks when it came to quality control and sign off on email campaigns.