Archive for the ‘Whitepapers’ Category
Data lies at the heart of your email marketing strategy
According to our colleagues at Return Path, 90% of your email program is determined at the point of data collection. Therefore it is paramount that you get your data collection process correct. Many marketers are too focused on collecting as much data from the recipient as possible and don’t realise that their complicated and lengthy form could be the reason for drop outs.
Other common mistakes include being far too discreet about the opt-out processes. We’re not saying you should put it in flashing lights (not possible with email anyway) but often if a recipient cannot find the unsubscribe link they think hitting “Mark as SPAM” in their email browser will have the same effect…and we all know that enough of these can affect your deliverability. So how should you approach all of these data collection issues? We suggest you keep it simple and be as clear and transparent as possible!
We’ve summarised all the things you need to think about in connection with your data collection process into 15 tips in our most recent whitepaper:
Tip 1: Keep it simple
Tip 2: Be clear and make it memorable
Tip 3: Gain positive action
Tip 4: Link to your privacy policy
Tip 5: Be aware of legal requirements
Tip 6: Do use double opt-in
Tip 7: Include a welcome email
Tip 8: Encourage subscribers to mark you as safe
Tip 9: Include a data protection notice
Tip 10: Don’t hide or complicate the unsubscribe process
Tip 11: Do use a preference centre
Tip 12: Keep permissions current
Tip 13: Do make use of viral opportunities
Tip 14: Use validation
Tip 15: Do use drop down boxes
Demystifying deliverability whitepaper
Getting your email campaigns past spam filters is a key concern for email marketers and at Adestra we take this seriously. Adestra and Econsultancy’s Email Marketing Industry Census 2010 found that 24% of companies now say that deliverability is a problem (compared to only 13% in 2009). More importantly, 83% of companies surveyed didn’t know what percentage of their email budget is lost through non-delivery.
Understanding what impacts your deliverability and what you can do to maintain and improve it is very important. Our Demystifying Deliverability whitepaper explains what deliverability is, and what it means for you.
Data lies at the heart of your email marketing strategy
According to our colleagues at Return Path, 90% of your email program is determined at the point of data collection. Therefore it is paramount that you get your data collection process correct. Many marketers are too focused on collecting as much data from the recipient as possible and don’t realise that their complicated and lengthy form could be the reason for drop outs.
Other common mistakes include being far too discreet about the opt-out processes. We’re not saying you should put it in flashing lights (not possible with email anyway) but often if a recipient cannot find the unsubscribe link they think hitting “Mark as SPAM” in their email browser will have the same effect…and we all know that enough of these can affect your deliverability. So how should you approach all of these data collection issues? We suggest you keep it simple and be as clear and transparent as possible!
We’ve summarised all the things you need to think about in connection with your data collection process into 15 tips in our most recent whitepaper:
Tip 1: Keep it simple
Tip 2: Be clear and make it memorable
Tip 3: Gain positive action
Tip 4: Link to your privacy policy
Tip 5: Be aware of legal requirements
Tip 6: Do use double opt-in
Tip 7: Include a welcome email
Tip 8: Encourage subscribers to mark you as safe
Tip 9: Include a data protection notice
Tip 10: Don’t hide or complicate the unsubscribe process
Tip 11: Do use a preference centre
Tip 12: Keep permissions current
Tip 13: Do make use of viral opportunities
Tip 14: Use validation
Tip 15: Do use drop down boxes
Demystifying deliverability whitepaper
Getting your email campaigns past spam filters is a key concern for email marketers and at Adestra we take this seriously. Adestra and Econsultancy’s Email Marketing Industry Census 2010 found that 24% of companies now say that deliverability is a problem (compared to only 13% in 2009). More importantly, 83% of companies surveyed didn’t know what percentage of their email budget is lost through non-delivery.
Understanding what impacts your deliverability and what you can do to maintain and improve it is very important. Our Demystifying Deliverability whitepaper explains what deliverability is, and what it means for you.