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Thought Leadership

3 weeks ago by Melanie White

Spotlight on: Lisa Finfer, our new VP of Sales, North America

Welcome to our new “Spotlight” series. We thought it was about time that we introduced you to some of the industry’s brightest and finest. That’s why, over the next few months, we’re going to be asking a number of industry folk their thoughts on the email industry, to give you their answers. And who better to include…

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Lisa Finfer

4 weeks ago by Ryan Phelan

Progressive profiling: Why it’s a win-win for everyone

First-person marketing sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s needs, interests and goals. Central to First-Person Marketing is this credo: “Know thy customer.” If you don’t know much about your customers, progressive profiling is an excellent way to gather it directly from the source —…

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profile - mask

1 month ago by Claire Barnes

Our 2017 email summit: First-Person Marketing at scale

It feels a little like the day after Christmas in our UK offices this afternoon. Not because we’ve been overindulging in leftover Christmas pudding in October, but because yesterday was the biggest EMEA event of the Adestra year: our Email Summit. From digital design strategy to personalization workshops, interactive panels, and industry experts discussing GDPR,…

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Adestra Email Summit 2017

2 months ago by Adestra

Our 3 key takeaways from TFM 2017

Whether you went to TFM (Technology for Marketing) or not, there are few things you may have missed from the UK’s martech-only event held at London Olympia… We attended on both days, chatting to interested marketers on our stand and sharing insights on email marketing strategies and trends. We also enjoyed exchanging thoughts with industry…

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First-Person Marketing

2 months ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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email acquisition

2 months ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

4 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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7 months ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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identity
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