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Thought Leadership

20 hours ago by Ryan Phelan

And my four email marketing predictions for 2017 are….

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so. The email marketing industry has not seen the explosive growth of other advertising media, such as social, apps, wearables, artificial intelligence and machine learning.…

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new-years-eve-2017

3 days ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

3 weeks ago by Steve Denner

Why live chat is MUCH more important than you think

When Google announced its new Pixel phone last month, it backed it up by promising 24/7 live customer support via phone or chat – right from the device. A recent study by LogMeIn and Ovum found that 68 percent of consumers believed that phone calls are the most successful way to resolve a problem. However,…

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live-online-support

2 months ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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salesforce-benioff

3 months ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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Content

3 months ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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cms

3 months ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing

4 months ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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SMS- text messaging

4 months ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

4 months ago by Matt McGowan

How email could help brands to make Pokémon GO

Pokémon GO is crazy fun, dangerously addictive and just plain dangerous when it leads distracted people into trouble. Syracuse.com is charting every incidence of injury and mayhem while they’re Mewtwo hunting here. Still, that hasn’t deterred anyone so far – least of all marketers, who are dreaming up creative ways to buy into the hype. In…

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pokemon go
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