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Thought Leadership

2 months ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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identity

3 months ago by Ryan Phelan

10 things your mom would ground you for if she were your boss

Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. She also grounded me for all kinds of infractions. But almost worse than the groundings were what she would say while she was doing it: “I’m so…

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parent - kid

3 months ago by Matt McGowan

State of email: How are we doing and where are we going?

Email is living the high life. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s forthcoming Consumer Usage and Behavior Study (to be released soon) found that 84 percent of smartphone owners use their phones to send and receive…

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email

3 months ago by Ryan Phelan

Got some free time? Join up!

Whenever I talk with marketers, the conversation often turns to how they can learn more about email, network with peers, build their resumes and further their careers. Yeah, I have an organization for that. In fact, I have three for marketers in the US, Canada or the UK/European Union: 1. The Email Experience Council (EEC) The…

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networking - shaking hands

3 months ago by Chip Scully

There’s no need to be a hater when it comes to your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two…

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love-hate

4 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

5 months ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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duck -clean

5 months ago by Ryan Phelan

What can email marketers learn from the 2016 US election? Hmm…

As the US transitions to a new leader in the White House, I’ve been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I’m not buying any of it. What could we email marketers take away from a painful year-plus of electioneering?…

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whitehouse

5 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

5 months ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

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internet-of-things
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