Archive for the ‘Technology’ Category
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
The Publishing Software Company integrates with Adestra’s MessageFocus
The Publishing Software Company (PSC), specialists in producing computer software 
for the magazine publishing industry, which includes ad sales management and invoicing announces integration of their Contact Manager with Adestra’s MessageFocus, an advanced email marketing platform.
The integration allows users to select individuals in their PSC Contact Manager database quickly and easily, and then send the selected contacts to their MessageFocus account where they can both broadcast and manage campaigns from within the MessageFocus email platform. MessageFocus has a multi-tiered design that is ideal for the business structure of publishers, allowing multiple brands or divisions to all exist separately as part of one account. This is unique – no other email service provider has been designed in this way.
Post-email send information, recorded by the comprehensive MessageFocus reporting suite, is then transferred back into PSC reporting all the bounces. This, combined with other data collected through MessageFocus forms, is added to the PSC database allowing advanced targeting and segmentation. Contact information, therefore, is automatically updated and users of PSC’s software will see a message next to the contact if their information has been flagged as bounced. This means the user can manually contact and update details to keep the data clean.
From one-off broadcasts to more comprehensive integration, the new Adestra/PSC partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates. This, combined with the benefits that the unique structure that Adestra’s MessageFocus brings, makes for a great partnership.
Steve Denner, Director at Adestra, comments: “We’re very pleased to have agreed this partnership with PSC. It gives their users greater flexibility, and enables them to maximise the value of their data through using powerful email marketing tactics with our email platform MessageFocus. With our experience in the publishing sector, this integration will benefit our existing and new clients – the bottom line is improved response rates.”
Laurence Cope, Managing Director of the Publishing Software Company, said “With this addition of PSC’s link to Adestra it now means that PSC’s clients can quickly and easily send their selected contacts to Adestra’s MessageFocus where they can send out bulk emails and manage their email campaigns using one of this country’s best email marketing platforms. PSC’s programs consist of a number of inter-connected programs which includes solutions for advertising sales order entry, contact management (CRM), accounting, subscription and controlled circulation management and flatplanning. Whether you are searching for key account information, monitoring sales performance, copy chasing, invoicing, analysing trends or managing workflow, PSC’s ensures increased productivity through shared information which can be tailored to each individual so that for example sales, accounts, production and management can only see and or change what they need to do their jobs.”
For more information on PSC contact Laurence Cope on +44 (0) 203 1574044 or email Laurence@p-s-c.co.uk
For further details on Adestra visit www.adestra.com or contact press@adestra.com , +44 (0)1865 242425
Email Marketing in the Publishing Industry: the Good, the Bad & the Ugly
The first in-depth survey of email marketing habits in the publishing sector, UK Publishing Email Benchmarking Survey Autumn 2011, conducted by Adestra in association with PPA, throws up some interesting data. Adestra’s Henry Hyder-Smith looks at the main findings in his article for InPublishing Magazine.
It shows publishers are doing a number of things right and using email marketing to deliver serious response / ROI metrics, as well as taking steps towards a single customer view. So medals all round and move on to something else? Well, not quite. What is also apparent is that publishers are ignoring some key areas, particularly emerging channels, and lag behind the practices being implemented by their peers in the US.
Lacking some basic email practices and not embracing new channels can be critical for current and future comms activity and needs to be addressed urgently. These are not ‘theoretical’ improvements; these are proven, practical techniques to drive response, particularly sign-ups. Data is king, we all know that. But what are publishers doing to grow it, keep it, clean it and manage it?
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
The Publishing Software Company integrates with Adestra’s MessageFocus
The Publishing Software Company (PSC), specialists in producing computer software for the magazine publishing industry, which includes ad sales management and invoicing announces integration of their Contact Manager with Adestra’s MessageFocus, an advanced email marketing platform.
The integration allows users to select individuals in their PSC Contact Manager database quickly and easily, and then send the selected contacts to their MessageFocus account where they can both broadcast and manage campaigns from within the MessageFocus email platform. MessageFocus has a multi-tiered design that is ideal for the business structure of publishers, allowing multiple brands or divisions to all exist separately as part of one account. This is unique – no other email service provider has been designed in this way.
Post-email send information, recorded by the comprehensive MessageFocus reporting suite, is then transferred back into PSC reporting all the bounces. This, combined with other data collected through MessageFocus forms, is added to the PSC database allowing advanced targeting and segmentation. Contact information, therefore, is automatically updated and users of PSC’s software will see a message next to the contact if their information has been flagged as bounced. This means the user can manually contact and update details to keep the data clean.
From one-off broadcasts to more comprehensive integration, the new Adestra/PSC partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates. This, combined with the benefits that the unique structure that Adestra’s MessageFocus brings, makes for a great partnership.
Steve Denner, Director at Adestra, comments: “We’re very pleased to have agreed this partnership with PSC. It gives their users greater flexibility, and enables them to maximise the value of their data through using powerful email marketing tactics with our email platform MessageFocus. With our experience in the publishing sector, this integration will benefit our existing and new clients – the bottom line is improved response rates.”
Laurence Cope, Managing Director of the Publishing Software Company, said “With this addition of PSC’s link to Adestra it now means that PSC’s clients can quickly and easily send their selected contacts to Adestra’s MessageFocus where they can send out bulk emails and manage their email campaigns using one of this country’s best email marketing platforms. PSC’s programs consist of a number of inter-connected programs which includes solutions for advertising sales order entry, contact management (CRM), accounting, subscription and controlled circulation management and flatplanning. Whether you are searching for key account information, monitoring sales performance, copy chasing, invoicing, analysing trends or managing workflow, PSC’s ensures increased productivity through shared information which can be tailored to each individual so that for example sales, accounts, production and management can only see and or change what they need to do their jobs.”
For more information on PSC contact Laurence Cope on +44 (0) 203 1574044 or email Laurence@p-s-c.co.uk
For further details on Adestra visit www.adestra.com or contact press@adestra.com , +44 (0)1865 242425
Email Marketing in the Publishing Industry: the Good, the Bad & the Ugly
The first in-depth survey of email marketing habits in the publishing sector, UK Publishing Email Benchmarking Survey Autumn 2011, conducted by Adestra in association with PPA, throws up some interesting data. Adestra’s Henry Hyder-Smith looks at the main findings in his article for InPublishing Magazine.
It shows publishers are doing a number of things right and using email marketing to deliver serious response / ROI metrics, as well as taking steps towards a single customer view. So medals all round and move on to something else? Well, not quite. What is also apparent is that publishers are ignoring some key areas, particularly emerging channels, and lag behind the practices being implemented by their peers in the US.
Lacking some basic email practices and not embracing new channels can be critical for current and future comms activity and needs to be addressed urgently. These are not ‘theoretical’ improvements; these are proven, practical techniques to drive response, particularly sign-ups. Data is king, we all know that. But what are publishers doing to grow it, keep it, clean it and manage it?