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Channel Strategy

4 weeks ago by Matt McGowan

Why Trust Is the Key to Customer Loyalty

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it builds over time, with every interaction and at every touchpoint. Over time, someone’s trust in the complete consumer experience with a…

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1 month ago by Katie Evans

Email’s role in building public trust for charities

There are no two-ways about it: people are more tech-savvy than ever and more sensitive about data privacy. With many prominent companies being hacked in the past few years, it’s not surprising that legislation is tightening around data handling, and consumers are more careful with what data they share and with whom. One of the…

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Charity hands up

1 month ago by Matt McGowan

Amazon audience match will make you a stronger marketer

Leverage your customer data beyond loyalty into acquisition marketing   Amazon, one of the largest walled gardens available to advertisers, recently released a tool to let marketers find their customers on its platform. This is big news: Now advertisers can upload their audience lists and CRM data and then use the same audience matching and…

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A man works on a laptop using data for successful marketing strategies

1 month ago by Anca Staples

Chart of the Week: What is stopping marketers from using more personalisation?

Increased competition in the inbox and increased expectations from consumers have made marketers realise that the need to personalise their communications is more pressing than ever. In fact, it’s the number one area the 1,200 respondents to the 2017 Email Marketing Industry survey indicated as their focus for 2017, chosen by 30% of them. However, willingness to…

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personalization

2 months ago by Matt McGowan

State of email 2017: what we see (so far)

Email is having a resurgence. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s 2017 Consumer Digital Usage & Behavior Study found that 84% of smartphone owners use their phones to send and receive personal email, and…

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2 months ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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2 months ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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charity cover

2 months ago by Dani Woolley

Pitfalls of marketing to new mums (by a new mum)

Editor’s note: Dani is one of our Customer Success Managers and she is preparing to return from her maternity leave. Even while she was away, she kept a keen eye on which brands are using email marketing to its true potential, prompting her to write this article. Close to the point of becoming a new…

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new mum email marketing
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