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Channel Strategy

1 week ago by Ryan Phelan

A search and email acquisition campaign is a big win for both

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

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search

2 months ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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black-friday

3 months ago by Matthew Elson

How to convert free event registrants to attendees

Ask any marketer what is one of their biggest challenges and they will probably say “content”. Why? Because creating content that is engaging, fresh, on brand and, perhaps most importantly, useful is very difficult. None more so than when what you are selling is a free event, including the topics discussed and the networking (loved…

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events-full-room

4 months ago by Jennifer Watkiss

Advertisers buy audiences, time for publishers to experiment with new tools and ideas

Marketing automation allows publishers to create a personalized experience for their audience. The word ‘du jour’ is engagement. Everyone wants to engage the audience and persuade readers to like, share and comment on what they’ve read across multiple platforms. Advertisers like it. It helps them validate their purchasing decisions. A recent article by the American Press…

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think different

4 months ago by Anca Staples

How publishers can keep subscribers reading and keep them engaged

Creating great articles is one thing, but how do you keep the readers on your site engaged and interacting with more content? Automation programs are helping publishers understand exactly what their audience wants through accurate analytics, targeted email messages and a more personalised experience. What do we mean by automation programs? Primarily we’re talking about…

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email-automation

4 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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happy-customer-shopping

4 months ago by Peter Rylands

Strong results across the board for the Travel & Hospitality sector in 2016

The Travel & Hospitality sector is consistently high performing and 2016 is no different. It’s the Star performer in two sections of our Industry Census and, alongside strong results across the board, marketers in this sector are also in a good position to continue moving forward with their email marketing strategies. Growth in ROI and…

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bucket-spade-travel

4 months ago by Peter Rylands

Charities, Government & Not-for-Profits see great improvement in email marketing year-on-year

From looking at the overall best performer (Publishing & Media) we’re going to the ‘Most Improved’, a category taken by the Charities, Government & Not-for-Profit sector. 2015 produced mediocre results for the sector, but our 2016 Sector Census shows them to moving forward leaps and bounds. Do Bigger Budgets Mean Better ROI? The Charities, Government…

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5 months ago by Peter Rylands

Publishing & Media remains top sector for email marketing in 2016

Our 2016 Email Marketing Census showed that email marketing has had spectacular ROI growth in comparison to other channels. It’s not just the technology that’s evolved though, the way in which marketers think has evolved too – they focus customer-driven marketing aided by an increased integration between technologies and channels used over the last decade.…

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