Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Channel Strategy

2 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

Read full article
stand out inbox

6 days ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

Read full article
personalisation

3 weeks ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

Read full article
loyalty

1 month ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

Read full article
Strategy

1 month ago by Suzy Carter-Kent

Reflecting on 2016: Driving crowds to events with email marketing

With an increasing pressure to improve performance and adopt the latest innovations in tech despite shrinking budgets, benchmarking your results against your peers is an easy task to push aside. We’ve all been there; we know that there are only so many hours in a day. That’s why we started the ‘Reflecting on 2016’ series.…

Read full article
events-full-room

1 month ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

Read full article
travel-email

2 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

Read full article
pow

2 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

Read full article
webinar-10-retail-ideas

4 months ago by Ryan Phelan

A search and email acquisition campaign is a big win for both

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

Read full article
search
Page 1 of 1212345...10...Last »