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Press Releases

2 months ago by Adestra

New Adestra Report Identifies Benchmarks, Best Practices For Digital Marketing Success

Marketers Cite Insufficient Resources, Keeping Pace With Technology As Biggest Challenges DALLAS – October 6, 2016 – Adestra, a worldwide provider of innovative marketing technology software and services, today released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome common barriers to meeting their…

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2 months ago by Adestra

Nearly a quarter of marketers could be in breach of data protection laws

New research from the IDM and Adestra into personalisation and data habits of digital marketers reveals the importance of understanding the rules around data 28th September 2016, TFM, Adestra stand no.T560 – Unveiling new research at the Technology for Marketing (TFM) show, the Institute of Direct and Digital Marketing (IDM) reveals the use of personalisation…

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4 months ago by Adestra

Adestra included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe 10 August 2016–Oxford–Marketing automation in Europe is not a one-size-fits-all approach, companies have unique challenges, sales cycles are longer and more complex, finds Forrester’s July, 2016 report Vendor Landscape: European Marketing Automation Vendors, 2016 Forrester Research, Inc. Following another Forrester survey last year that found the most…

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5 months ago by Adestra

Adestra employees cycle over 360 miles for charity

June 2016, Oxford – Six Adestra employees have taken part in two long-distance charity cycling events: Ride the Night by Action for Charity and London to Paris by More Adventure. The two races covered over 360 miles and the cyclists raised a total of £3399 for five different charities. Adestra has a long history as…

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7 months ago by Adestra

Adestra Adds New Email Editor to Award-Winning Marketing Technology Solution

Easy-to-Use Tool Optimizes Content for Mobile Devices, Allows Marketers to Focus on Strategy and Content LONDON – MAY 26, 2016 – Adestra, a leading provider of innovative marketing technology software and services, announces the addition of a new email editing feature to its already robust MessageFocus platform. The email editor addresses the industry-wide problem of…

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7 months ago by Adestra

PetsPyjamas win award for Best Use of Marketing Technology with Adestra

PetsPyjamas receive recognition for their creative email marketing strategy at the Engagement and Loyalty Awards at the ceremony which took place on the 19th of May. Organized by FStech and Retail Systems, the awards have been founded to reward innovators and leaders in creating customer engagement and loyalty. Being shortlisted in three categories, PetsPyjamas won the…

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Loyaltyandengagement-winner

8 months ago by Adestra

Global Martech Leader Adestra Appoints Matt McGowan President

Former Google Exec to Lead Adestra’s US Expansion DALLAS – APRIL 21, 2016 – Adestra, a leading provider of innovative marketing technology software and services, today announced it has appointed Matt McGowan as President. McGowan, who most recently headed up strategy for Google’s AdTech business in the Americas, will lead Adestra’s rapidly growing U.S. team…

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8 months ago by Adestra

10 years on: New research shows Email Marketing to be fastest growing channel, yet investment and automation remain a challenge

London, UK – A decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of the likes of SEO, content marketing, paid search and direct marketing, Email’s ROI has risen from 66% to 73% since 2008 (respondents rating ‘excellent’ or ‘good’ ROI) . Having…

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9 months ago by Adestra

Adestra awarded prestigious Investors in People Silver accreditation

Adestra announces that it has been awarded the Investors in People Silver status, an internationally recognized accreditation acknowledging an outperforming place to work, a great employer and commitment to sustainability. The Silver status is given to fewer than 600 companies in the UK, or 2.82% of those who apply. Henry Hyder-Smith, Adestra’s CEO said: “At…

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