Unlocking the true value of your precious data is high on every marketers agenda. With phrases like “Big Data”, “modern marketing” and the steady stream of new ways to get your message out there, this may seem like a momentous task.
In his presentation at DataIQNOW! last week, Parry debunked the myths of “Big Data”, in favour of focusing on “Little Data”. This is the data that you can proactively use straight away.
In an email marketing context, there are three simple examples:
Open rates: If you increase your open rate, you’re giving yourself a chance. The main thing here is to have an effective subject line strategy – don’t view each email as a one-off, view them as part of a long-term branding campaign and ensure your subject lines build your brand on a sustainable basis.
Click through rates: Action speaks louder than words – structure your emails so they drive action. Consider the psychological state of your customers and create your emails so they drive people to take action.
Conversion rates: These days there’s no excuse to not be able to attribute revenue to email. Start tracking your conversions now. This way, you can see what variables within your control make you more money.
When I moved from Vancouver, Canada to Oxford this past summer, I was a bit nervous about finding work in my favourite niche: innovative, agile, exciting technology companies.
So I was very excited when I was introduced to Adestra!
My past roles have involved marketing to prospects and customers of companies providing technology solutions for challenges in website acceleration and large HR recruiting systems.
That is some pretty high geekery, but what it really means is I am a complete and utter nerd about improvement and efficiency; all the amazing ways technology is helping us do better jobs and live better lives. And I’m excited to be bringing that to the business of email marketing technology.
As Client Marketing Executive, you’ll find me working with our Account Management team on projects to provide resources for both strategic email marketing, and MessageFocus mastery, to our existing clients.
Since I’ve been a technology marketer for a while now, I’m well-versed in the challenges of leveraging technology to make the most of email marketing campaigns. If you have an idea on things you’d like to learn, features you’d like to see, or the best ways we can communicate with you, drop me a line.
When I’m not busy with all that, you might find me tromping through fields with my family & dog, cooking and baking with locally sourced ingredients, or training to run my first 5k (mostly so I can continue to eat all the cooking and baking). And who knows, maybe you’ll see me out running with the Adestra Harriers in next year’s OX5 run!
In the meantime, I’m enjoying increasing the Canadian population at Adestra by 100% (Hi, Parry!), excited about talking to and learning more aboot our customers (not a type-o), and helping to bridge the gap between great technology and excellent email marketing.