Archive for the ‘People’ Category
Call On Us
Eric Prydz famously asked people to “call on me,” but here at Adestra we thought we’d go one better and give you a whole team of people to talk to.
Clients are number one at Adestra, driving and shaping our business.
We are the first UK Email Service Provider [ESP] to launch a Customer Charter which clearly sets a standard of service, based on feedback from our clients. The support we provide our clients’ here at Adestra, outlined in this charter, is unique and really sets us apart!
Not only do all of our clients have access to our Oxford-based Support team, but every client has access to our Account Managers, who are further supported by our Account Executives. The Account Management team are here to provide clients with all the best practice and bespoke email marketing strategy advice they need to create really successful campaigns.
And our latest addition to that arsenal is our new “Call Me” Form. Similar to emailing the Support team, but direct to the Account Management team instead.
If you’re an Adestra client, and would like to know more about what you could be doing to increase response rates, want some quick win ideas to make your campaigns stand out, or if you would just like to talk through some different ideas and bounce them off us, please fill in the form, and we’ll give you a call back as soon as we can*.
If you’re not already a client, but would like to find out more, please email moreinfo@adestra.com.
*We promise we won’t be dancing in our tightest lycra when we call you. We save that for weekends.
Debunking the myths of big data at DataIQNOW! 2013
Unlocking the true value of your precious data is high on every marketers agenda. With phrases like “Big Data”, “modern marketing” and the steady stream of new ways to get your message out there, this may seem like a momentous task.
In his presentation at DataIQNOW! last week, Parry debunked the myths of “Big Data”, in favour of focusing on “Little Data”. This is the data that you can proactively use straight away.
In an email marketing context, there are three simple examples:
Open rates: If you increase your open rate, you’re giving yourself a chance. The main thing here is to have an effective subject line strategy – don’t view each email as a one-off, view them as part of a long-term branding campaign and ensure your subject lines build your brand on a sustainable basis.
Click through rates: Action speaks louder than words – structure your emails so they drive action. Consider the psychological state of your customers and create your emails so they drive people to take action.
Conversion rates: These days there’s no excuse to not be able to attribute revenue to email. Start tracking your conversions now. This way, you can see what variables within your control make you more money.
You can watch his 90 second synopsis of his presentation here >
Adestrian, Eh
When I moved from Vancouver, Canada to Oxford this past summer, I was a bit nervous about finding work in my favourite niche: innovative, agile, exciting technology companies.
So I was very excited when I was introduced to Adestra!
My past roles have involved marketing to prospects and customers of companies providing technology solutions for challenges in website acceleration and large HR recruiting systems.
That is some pretty high geekery, but what it really means is I am a complete and utter nerd about improvement and efficiency; all the amazing ways technology is helping us do better jobs and live better lives. And I’m excited to be bringing that to the business of email marketing technology.
As Client Marketing Executive, you’ll find me working with our Account Management team on projects to provide resources for both strategic email marketing, and MessageFocus mastery, to our existing clients.
Since I’ve been a technology marketer for a while now, I’m well-versed in the challenges of leveraging technology to make the most of email marketing campaigns. If you have an idea on things you’d like to learn, features you’d like to see, or the best ways we can communicate with you, drop me a line.
When I’m not busy with all that, you might find me tromping through fields with my family & dog, cooking and baking with locally sourced ingredients, or training to run my first 5k (mostly so I can continue to eat all the cooking and baking). And who knows, maybe you’ll see me out running with the Adestra Harriers in next year’s OX5 run!
In the meantime, I’m enjoying increasing the Canadian population at Adestra by 100% (Hi, Parry!), excited about talking to and learning more aboot our customers (not a type-o), and helping to bridge the gap between great technology and excellent email marketing.
Call On Us
Eric Prydz famously asked people to “call on me,” but here at Adestra we thought we’d go one better and give you a whole team of people to talk to.
Clients are number one at Adestra, driving and shaping our business.
We are the first UK Email Service Provider [ESP] to launch a Customer Charter which clearly sets a standard of service, based on feedback from our clients. The support we provide our clients’ here at Adestra, outlined in this charter, is unique and really sets us apart!
Not only do all of our clients have access to our Oxford-based Support team, but every client has access to our Account Managers, who are further supported by our Account Executives. The Account Management team are here to provide clients with all the best practice and bespoke email marketing strategy advice they need to create really successful campaigns.
And our latest addition to that arsenal is our new “Call Me” Form. Similar to emailing the Support team, but direct to the Account Management team instead.
If you’re an Adestra client, and would like to know more about what you could be doing to increase response rates, want some quick win ideas to make your campaigns stand out, or if you would just like to talk through some different ideas and bounce them off us, please fill in the form, and we’ll give you a call back as soon as we can*.
If you’re not already a client, but would like to find out more, please email moreinfo@adestra.com.
*We promise we won’t be dancing in our tightest lycra when we call you. We save that for weekends.
Debunking the myths of big data at DataIQNOW! 2013
Unlocking the true value of your precious data is high on every marketers agenda. With phrases like “Big Data”, “modern marketing” and the steady stream of new ways to get your message out there, this may seem like a momentous task.
In his presentation at DataIQNOW! last week, Parry debunked the myths of “Big Data”, in favour of focusing on “Little Data”. This is the data that you can proactively use straight away.
In an email marketing context, there are three simple examples:
Open rates: If you increase your open rate, you’re giving yourself a chance. The main thing here is to have an effective subject line strategy – don’t view each email as a one-off, view them as part of a long-term branding campaign and ensure your subject lines build your brand on a sustainable basis.
Click through rates: Action speaks louder than words – structure your emails so they drive action. Consider the psychological state of your customers and create your emails so they drive people to take action.
Conversion rates: These days there’s no excuse to not be able to attribute revenue to email. Start tracking your conversions now. This way, you can see what variables within your control make you more money.
You can watch his 90 second synopsis of his presentation here >
Adestrian, Eh
When I moved from Vancouver, Canada to Oxford this past summer, I was a bit nervous about finding work in my favourite niche: innovative, agile, exciting technology companies.
So I was very excited when I was introduced to Adestra!
My past roles have involved marketing to prospects and customers of companies providing technology solutions for challenges in website acceleration and large HR recruiting systems.
That is some pretty high geekery, but what it really means is I am a complete and utter nerd about improvement and efficiency; all the amazing ways technology is helping us do better jobs and live better lives. And I’m excited to be bringing that to the business of email marketing technology.
As Client Marketing Executive, you’ll find me working with our Account Management team on projects to provide resources for both strategic email marketing, and MessageFocus mastery, to our existing clients.
Since I’ve been a technology marketer for a while now, I’m well-versed in the challenges of leveraging technology to make the most of email marketing campaigns. If you have an idea on things you’d like to learn, features you’d like to see, or the best ways we can communicate with you, drop me a line.
When I’m not busy with all that, you might find me tromping through fields with my family & dog, cooking and baking with locally sourced ingredients, or training to run my first 5k (mostly so I can continue to eat all the cooking and baking). And who knows, maybe you’ll see me out running with the Adestra Harriers in next year’s OX5 run!
In the meantime, I’m enjoying increasing the Canadian population at Adestra by 100% (Hi, Parry!), excited about talking to and learning more aboot our customers (not a type-o), and helping to bridge the gap between great technology and excellent email marketing.