Archive for the ‘People’ Category
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com
Support our boys this Movember
Movember team 2010: Can the boys do better this year?
There are certain milestones in a mans life that are universal. The first time you buy a (legal) pint, the first time you become proud owner of a tool box, the first time you shave and of course on the flip side, the first time you grow facial hair. It is a true bonding moment, much like being part of a winning team, or successfully assembling flat pack furniture with your best mate. These moments are experienced all over the globe. This may help explain the popularity of the Movember movement, where men from the four corners of the world grow a moustache in support of fundraising for mens cancer charities and the promotion of mens health issues.
Now us guys at Adestra like to think that we are up-to-date with all things popular (as well as thinking that we are all very manly), so we put together a Movember team. This is our second year raising a bit of money, you may remember the efforts that Rob Loveridge, Dave Littlechild and myself grew last year (see picture). This year we are back with a increased team of 12 souls. If you fancy seeing fine examples of ‘The Selleck’, ‘The Lemmy’, ‘The Ned Flanders’ or what seems to be the most popular choice in the team ‘The Adolescent Male’, then watch this space…
Go on, show your support for the ‘Mo Selleckta’ team, or at the very least show a bit of support for all our partners / wives / girlfriends and the pain and suffering that they are currently going through.
Jamie Marr
Project Manager
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com
Support our boys this Movember
Movember team 2010: Can the boys do better this year?
There are certain milestones in a mans life that are universal. The first time you buy a (legal) pint, the first time you become proud owner of a tool box, the first time you shave and of course on the flip side, the first time you grow facial hair. It is a true bonding moment, much like being part of a winning team, or successfully assembling flat pack furniture with your best mate. These moments are experienced all over the globe. This may help explain the popularity of the Movember movement, where men from the four corners of the world grow a moustache in support of fundraising for mens cancer charities and the promotion of mens health issues.
Now us guys at Adestra like to think that we are up-to-date with all things popular (as well as thinking that we are all very manly), so we put together a Movember team. This is our second year raising a bit of money, you may remember the efforts that Rob Loveridge, Dave Littlechild and myself grew last year (see picture). This year we are back with a increased team of 12 souls. If you fancy seeing fine examples of ‘The Selleck’, ‘The Lemmy’, ‘The Ned Flanders’ or what seems to be the most popular choice in the team ‘The Adolescent Male’, then watch this space…
Go on, show your support for the ‘Mo Selleckta’ team, or at the very least show a bit of support for all our partners / wives / girlfriends and the pain and suffering that they are currently going through.
Jamie Marr
Project Manager