Archive for the ‘News’ Category
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Come and see Adestra at Publishing Expo 2012 – stand B9
As the UK’s leading email service provider to the publishing industry, 
Adestra are proud to be the official email partner for Publishing Expo 2012, the biggest event of its kind in the UK.
This year at the show, we are inviting visitors to come to our stand and join us for a glass of bubbly. You’ll find us on stand B9 on the showfloor.
Also at the show this year:
Email advice centre
The Adestra Email Advice Centre is a great opportunity to gain free email marketing advice from experts. Each session lasts 20 minutes and we can cover any aspect of your email marketing, from your email templates, to how to re-engage your inactive email addresses.
Adestra and PPA UK Publishing Email Benchmarking Survey
Last year, we launched the first ever UK Publishing Email Benchmarking survey in conjunction with the PPA. This is the first time that such a survey has been conducted for the publishing industry. It has found some interesting statistics gathered from publishing experts across the sectors, core activities and differing organisation sizes. You can either download the survey here, or come to our stand and request a copy to be sent to you.
Demo of our new email platform
Last year, we launched the new version of our advanced email marketing platform MessageFocus. Why not come to our stand for a demo and find out why so many publishers say that MessageFocus is the best email platform for the publishing industry.
Watch our presentation – “Automated Email Content – Why isn’t Everyone Doing it?”
Time is money and content is king, right? So, if you could save time and deliver timely, personalised content… that would be awesome. In this presentation, Parry Malm from Adestra will go over 4 real-world case studies of how major publishers are improving their content while simultaneously saving time… and will let you know what you need to do to reach automated awesomeness. Presenting with him, will be Dan Stone from Future Publishing, talking about steps they have taken to automate their email marketing.
Time: 14:00
Place: Digital & Multi-Publishing Theatre
Date: Tuesday 28th February 2012
To register for the show (if you haven’t already), visit the Publishing Expo website here >
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Come and see Adestra at Publishing Expo 2012 – stand B9
As the UK’s leading email service provider to the publishing industry, Adestra are proud to be the official email partner for Publishing Expo 2012, the biggest event of its kind in the UK.
This year at the show, we are inviting visitors to come to our stand and join us for a glass of bubbly. You’ll find us on stand B9 on the showfloor.
Also at the show this year:
Email advice centre
The Adestra Email Advice Centre is a great opportunity to gain free email marketing advice from experts. Each session lasts 20 minutes and we can cover any aspect of your email marketing, from your email templates, to how to re-engage your inactive email addresses.
Adestra and PPA UK Publishing Email Benchmarking Survey
Last year, we launched the first ever UK Publishing Email Benchmarking survey in conjunction with the PPA. This is the first time that such a survey has been conducted for the publishing industry. It has found some interesting statistics gathered from publishing experts across the sectors, core activities and differing organisation sizes. You can either download the survey here, or come to our stand and request a copy to be sent to you.
Demo of our new email platform
Last year, we launched the new version of our advanced email marketing platform MessageFocus. Why not come to our stand for a demo and find out why so many publishers say that MessageFocus is the best email platform for the publishing industry.
Watch our presentation – “Automated Email Content – Why isn’t Everyone Doing it?”
Time is money and content is king, right? So, if you could save time and deliver timely, personalised content… that would be awesome. In this presentation, Parry Malm from Adestra will go over 4 real-world case studies of how major publishers are improving their content while simultaneously saving time… and will let you know what you need to do to reach automated awesomeness. Presenting with him, will be Dan Stone from Future Publishing, talking about steps they have taken to automate their email marketing.
Time: 14:00
Place: Digital & Multi-Publishing Theatre
Date: Tuesday 28th February 2012
To register for the show (if you haven’t already), visit the Publishing Expo website here >
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com