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Industry News and Trends

4 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

5 days ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

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personalization

2 weeks ago by Henry Smith

Further global recognition for our dedication to customer service

What does dedication to customer service look like? The Institute of Customer Service (ICS)’s Customer Satisfaction Awards ceremony last Tuesday in London is a very good representation. Imagine a room full of over 750 people who have been committed to driving exceptional levels of customer satisfaction for their organisations cheering on the presentation of 13…

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Institute of Customer Service Awards 2017-Winners

3 weeks ago by Ryan Phelan

We brought home a Stevie Award!

Last Friday, I attended a gala event at Caesars Palace in Las Vegas on behalf of Adestra – the annual Stevie Awards for Sales & Customer Service. We were in the house because we submitted our entire Customer Service department for the judges’ consideration, going up against heavy hitters like Dell. The great news is…

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Stevie Awards trophy

1 month ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

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Strategy

2 months ago by Steve Denner

OMG! Adestra chosen by UBM as Supplier of the Year!

<humblebrag> When we founded Adestra, we saw a clear gap in the market. We believed good technology needs great customer service to help it thrive and provide real value to customers. Since then, we have been focused on building a business culture that delivers on the promise of Software AND a Service. From our earliest…

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lexie

2 months ago by Ryan Phelan

What can email marketers learn from the 2016 US election? Hmm…

As the US transitions to a new leader in the White House, I’ve been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I’m not buying any of it. What could we email marketers take away from a painful year-plus of electioneering?…

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whitehouse

2 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

2 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

2 months ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

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internet-of-things
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