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Industry News and Trends

3 days ago by Anca Staples

Chart of the week: 40% of marketers don’t use multichannel triggers

Dynamic content, re-marketing, content personalisation – everyone is talking about the latest email practices but what are marketers actually using and what are they planning to invest in? We asked this question in our recent Email Industry Census and some of the results were surprising. It’s great to see that a large majority of marketers…

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3 days ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition

2 weeks ago by Anca Staples

What is the toughest weapon for email marketers in 2017?

The 2017 Econsultancy/Adestra Email Marketing Industry Census has just been published and it brings with it a flurry of exciting insight into our industry. And one of the heroes of this year’s report is undoubtedly personalisation. We’ve said it time and time again, today’s consumers don’t just appreciate communications that are personalised to them, they expect them.…

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list building

1 month ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

1 month ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

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personalization

2 months ago by Henry Smith

Further global recognition for our dedication to customer service

What does dedication to customer service look like? The Institute of Customer Service (ICS)’s Customer Satisfaction Awards ceremony last Tuesday in London is a very good representation. Imagine a room full of over 750 people who have been committed to driving exceptional levels of customer satisfaction for their organisations cheering on the presentation of 13…

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Institute of Customer Service Awards 2017-Winners

2 months ago by Ryan Phelan

We brought home a Stevie Award!

Last Friday, I attended a gala event at Caesars Palace in Las Vegas on behalf of Adestra – the annual Stevie Awards for Sales & Customer Service. We were in the house because we submitted our entire Customer Service department for the judges’ consideration, going up against heavy hitters like Dell. The great news is…

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Stevie Awards trophy

2 months ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

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Strategy

3 months ago by Steve Denner

OMG! Adestra chosen by UBM as Supplier of the Year!

<humblebrag> When we founded Adestra, we saw a clear gap in the market. We believed good technology needs great customer service to help it thrive and provide real value to customers. Since then, we have been focused on building a business culture that delivers on the promise of Software AND a Service. From our earliest…

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lexie

3 months ago by Ryan Phelan

What can email marketers learn from the 2016 US election? Hmm…

As the US transitions to a new leader in the White House, I’ve been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I’m not buying any of it. What could we email marketers take away from a painful year-plus of electioneering?…

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whitehouse
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