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Industry News and Trends

5 days ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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cms

2 weeks ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

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3 weeks ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens

4 weeks ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

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JT-SEXYBACK

1 month ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

1 month ago by Henry Smith

It’s time to get up close and personal in the hospitality industry

Obtaining email addresses and other data from potential customers in the hospitality and tourism sector can sometimes be a challenge. Hotel guests and users of other hospitality services are often wary of giving away personal data or they might lie with a third party. How many of us haven’t booked holidays through sites like Booking.com,…

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hospitality

2 months ago by Peter Rylands

Strong results across the board for the Travel & Hospitality sector in 2016

The Travel & Hospitality sector is consistently high performing and 2016 is no different. It’s the Star performer in two sections of our Industry Census and, alongside strong results across the board, marketers in this sector are also in a good position to continue moving forward with their email marketing strategies. Growth in ROI and…

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bucket-spade-travel

2 months ago by Matt McGowan

How email could help brands to make Pokémon GO

Pokémon GO is crazy fun, dangerously addictive and just plain dangerous when it leads distracted people into trouble. Syracuse.com is charting every incidence of injury and mayhem while they’re Mewtwo hunting here. Still, that hasn’t deterred anyone so far – least of all marketers, who are dreaming up creative ways to buy into the hype. In…

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pokemon go
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