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Industry News and Trends

2 weeks ago by Melanie White

What top marketers know about marketing automation

Marketing automation is a marketer’s must-have in our fast-paced, omnichannel world. But it’s not always as automatic as we’d like it to be. Is your marketing automation strategy achieving the ROI you want? Is it helping you meet your goals? Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark…

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abstract-robot- automation

4 weeks ago by Carl Chambers

We won Customer Service Team of the Year at the ASEAs!

Tonight, myself along with my brilliant team, attended the Customer Service Institute for Australia’s (CSIA) annual Australian Service Excellence Awards (ASEAs) at the Westin hotel in Sydney. We were there as we were selected as finalists in the Customer Service Team of the Year – Medium Businesses category. The great news is that WE WON and we…

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ASEA award

1 month ago by Claire Barnes

Our 2017 email summit: First-Person Marketing at scale

It feels a little like the day after Christmas in our UK offices this afternoon. Not because we’ve been overindulging in leftover Christmas pudding in October, but because yesterday was the biggest EMEA event of the Adestra year: our Email Summit. From digital design strategy to personalization workshops, interactive panels, and industry experts discussing GDPR,…

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Adestra Email Summit 2017

1 month ago by Adestra

Taking Software AND a Service to a whole new level

Dear colleagues, clients, partners and friends, Today marks a big day for Adestra. We are delighted to announce that the U.S. Trademark Office has issued a registration for our tagline, Software AND a Service®, and we can happily display a Reservation symbol. While the ‘R’ may seem small, the sentiment is large. It not only…

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2 months ago by Adestra

Our 3 key takeaways from TFM 2017

Whether you went to TFM (Technology for Marketing) or not, there are few things you may have missed from the UK’s martech-only event held at London Olympia… We attended on both days, chatting to interested marketers on our stand and sharing insights on email marketing strategies and trends. We also enjoyed exchanging thoughts with industry…

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First-Person Marketing

3 months ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

4 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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