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Industry News and Trends

3 weeks ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

2 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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2 months ago by Matt McGowan

Amazon audience match will make you a stronger marketer

Leverage your customer data beyond loyalty into acquisition marketing   Amazon, one of the largest walled gardens available to advertisers, recently released a tool to let marketers find their customers on its platform. This is big news: Now advertisers can upload their audience lists and CRM data and then use the same audience matching and…

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A man works on a laptop using data for successful marketing strategies

3 months ago by Anca Staples

Chart of the Week: Print, Publishing & Media companies love email marketing

It’s no secret by now that confidence in email marketing is growing among practitioners in all sectors. The email address has been referred to as ‘the most valuable piece of data’ marketers can hold, or ‘the passport to the digital world’, and it’s going from strength to strength. As we examined email performance across six…

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email-marketing-publishing-webinar

3 months ago by Alexandra Mocanu

Why it’s important to personalise your communications

As we all know, the marketing industry often comes up with buzzwords that get marketers overly excited. As the days of ‘Dear Sir/Madam’ are hopefully past us, personalisation has gone from buzzword to a real industry focus. While many marketers claim that they use it, our 2017 Email Marketing Census has revealed that most are…

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stand out inbox

4 months ago by Jefferson Davis

Marketing agencies see a bright future in email

The 2017 Email Industry Census has highlighted yet again that agencies use a more varied range of email marketing practices than their brand-marketer counterparts, which results in increased channel performance levels. Earlier this year Adestra published a paper which looked at the strategies that supply-side marketers use. It also included interviews with six email experts from…

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4 months ago by Antony Humphreys

Only 16% of marketers have adjusted to GDPR compliance to date

Our recent study with Econsultancy, the 2017 Email Industry Census, has highlighted data as the main challenge preventing the use of more personalisation. That’s not really surprising as an earlier study with the IDM showed that the majority of marketers only collect names, addresses, and phone numbers. But while collecting more and better data has been…

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Data-analysis
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