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Mobile Email

2 months ago by Ryan Phelan

Mobile design: What to consider before you ‘redesign for mobile’

You probably hear a lot about ‘mobile design’: designing your email messages so your subscribers can read and act on them easily on their smartphones and tablets. This is important, given that more than 50% of business and consumer email gets read on mobile devices, and mobile click and conversion rates are closing in on…

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A woman shops on her mobile phone

7 months ago by Melanie White

As communications evolve, email stands out

Email is so not dying. In a world where we have multiple identities, many communication channels and a plethora of passwords, the email address is becoming one constant in this shifting sea. Marketers are beginning to reap the benefits of First-Person Marketing, which sees the email address as a way to identify the consumer beyond…

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email acquisition

7 months ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing

8 months ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built

10 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

11 months ago by Jennifer Watkiss

A recap of 2016’s most important email marketing trends: are you up to speed?

Email marketing has seen an explosion in popularity this year. Technological innovations have helped put email firmly back in the center of the marketing mix as marketers increasingly recognize its value – not only as a powerful digital marketing channel, but as an unparalleled source of actionable data. So what’s driving this resurgence in popularity?…

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Year in Review

1 year ago by Alexandra Mocanu

How can event marketers take full advantage of mobile and automation?

For many event marketers, email has become one of the most important channels of communication. From sending sign up confirmation emails, the ever-important updates helping participants make the most of their time during the event, to the “thank you for coming” email, the focus is to keep people engaged up to and around an event.…

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events-full-room

1 year ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing
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