Archive for the ‘Mobile’ Category
Adestra Think Series Webinar Synopsis – Email data security
Thank you for joining us for our January webinar and bearing with us through the first few minutes while we sorted the sound!
Email data security, and data security more generally is certainly a hot topic at present, but also sometimes a tough one to get your head around. My webinar attempted to break this down into the essentials and the most common routes to a breach of some sort.
The fact too, that a breach can occur from such a seemingly innocent looking source – albeit, of course malicious in intent – can be quite frightening. When you then think about the potential consequences…
That said, there are relatively simple steps you can take to minimise your risk of a breach occurring in the short term. And although a longer term objective, starting out on a cultural shift towards all professionals being more aware of the issue. Prioritising of security and a shift in mind sets that security within an organisation is everyone’s concern has to be a key objective.
As I mentioned in the webinar, I realise that it’s not a catchy name, but if 2011 was The Year Of The Breach, then 2012 needs to be The Year of Security Awareness.
If you’d like to learn more I would suggest having a look at the Online Trust Alliance and DMA websites and others that I used as sources available here. If you would like to know how we at Adestra can help you with your data security please do get in touch or you can find more information on our data security features here and data security audits here.
If you would like to view the recorded webinar you can do so here.
Have you registered for our next webinar?
The power of SMS as a marketing channel
Date: Wednesday 22 February 2012
Time: 12:30pm GMT
Duration: 30 minutes
Right now how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear it come through.
The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.
What you will learn:
1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign
The webinar will be led by one of Adestra’s Account Managers, Jenna Lovell:
Merry Mobile Christmas Everyone!
Merry Mobile Christmas Everyone!
How are you getting on with your Christmas shopping? Lists made and ready to go or are you waiting for the last minute pressure to inspire you?
However you plan it you are probably amongst the millions of people who are turning to their smartphones to help them with their purchases. According to some analysis from the IMRG Capgemini e-Retail Sales Index UK shoppers will spend nearly £8bn online this Christmas time. They also believe that the shopping will be continuously busy in the run up, rather than the peaks we have previously seen. The report highlights the influence of smartphones, with people using them to research, search for offers, make purchases, and so, read your emails.
This means that mobile has to be an important, integrated part of your marketing plan. So, how can you make sure you are tapping in to this online market?
The most important thing is make sure that people can in fact read your emails on their phone! Check your templates to make sure they fit in with our mobile recommendations and add in a quick link via our editor to a simplified mobile version. For a detailed breakdown on nice mobile rendering check out Neil from our production team’s blog, or contact us for some template advice. You can also test your emails for yourself by using the complete version of our content preview which includes all the top smartphones and mobile clients:
If people are likely to be buying your products from their phones make sure you have a nicely mobile optimised version of your website to link to from your email, and conversion tracking is in place. Perhaps also think about setting up an app for people to browse or buy through and add in an email sign up form to that app.
The report also looks at the fact that consumers are now far more comfortable with moving across mobile channels to find bargains. People are looking for offers on email, social media and even SMS. Think about how you can bring all of these together to work for you. Using our html editor you can add social share buttons to your emails, allowing people to share either the email or story and so opening your lovely campaigns up to lots more people. Maybe you could also run a seasonal offer by asking people to text in their email address to receive an exclusive Christmas discount.
Whatever you decide to do, get in the spirit and have some fun with mobile marketing this year.
For more information on content preview, templates, social share or SMS please email us: moreinfo@adestra.com.
Spam filter tests now available in MessageFocus
With lots of focus today on advanced marketing techniques, it’s easy to lose sight of the basics. These essentials can make or break your campaign, such as making sure your email is getting through to the recipient’s inbox, and that it displays correctly to your target audience.
A couple of weeks ago we announced that Adestra’s customers can preview their campaigns in mobile devices. In another update to MessageFocus content preview over the weekend, it’s now possible to test your campaign against all major spam filters before you send your email. This means you can amend your campaign to ensure it’s reaching your recipients.
Spam filter tests
Spam Filters
Emails are subjected to the following spam filter tests, and where possible, the tests will return detailed information on any problems, so they can be corrected before the final send.
Server-side filters
ISP filters
Sender Verification
Barracuda
MessageLabs
Postini
SpamAssassin
Fastmail
Gmail
GMX
Hushmail
Lycos
Mail.com
Mobile Me
Yahoo! Mail
Sender ID
SPF
Performing complete tests using content preview gives you the confidence that your email wont be junked by spam filters, and when it does arrive, your message will look as intended. To take advantage of this functionality, including the ability to view how your email looks in 30 email clients and mobile devices, contact your Account Manager for a free demonstration and more information.
Carl Chambers
Development
Adestra Think Series Webinar Synopsis – Email data security
Thank you for joining us for our January webinar and bearing with us through the first few minutes while we sorted the sound!
Email data security, and data security more generally is certainly a hot topic at present, but also sometimes a tough one to get your head around. My webinar attempted to break this down into the essentials and the most common routes to a breach of some sort.
The fact too, that a breach can occur from such a seemingly innocent looking source – albeit, of course malicious in intent – can be quite frightening. When you then think about the potential consequences…
That said, there are relatively simple steps you can take to minimise your risk of a breach occurring in the short term. And although a longer term objective, starting out on a cultural shift towards all professionals being more aware of the issue. Prioritising of security and a shift in mind sets that security within an organisation is everyone’s concern has to be a key objective.
As I mentioned in the webinar, I realise that it’s not a catchy name, but if 2011 was The Year Of The Breach, then 2012 needs to be The Year of Security Awareness.
If you’d like to learn more I would suggest having a look at the Online Trust Alliance and DMA websites and others that I used as sources available here. If you would like to know how we at Adestra can help you with your data security please do get in touch or you can find more information on our data security features here and data security audits here.
If you would like to view the recorded webinar you can do so here.
Have you registered for our next webinar?
The power of SMS as a marketing channel
Date: Wednesday 22 February 2012
Time: 12:30pm GMT
Duration: 30 minutes
Right now how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear it come through.
The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.
What you will learn:
1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign
The webinar will be led by one of Adestra’s Account Managers, Jenna Lovell:
Merry Mobile Christmas Everyone!
Merry Mobile Christmas Everyone!
How are you getting on with your Christmas shopping? Lists made and ready to go or are you waiting for the last minute pressure to inspire you?
However you plan it you are probably amongst the millions of people who are turning to their smartphones to help them with their purchases. According to some analysis from the IMRG Capgemini e-Retail Sales Index UK shoppers will spend nearly £8bn online this Christmas time. They also believe that the shopping will be continuously busy in the run up, rather than the peaks we have previously seen. The report highlights the influence of smartphones, with people using them to research, search for offers, make purchases, and so, read your emails.
This means that mobile has to be an important, integrated part of your marketing plan. So, how can you make sure you are tapping in to this online market?
The most important thing is make sure that people can in fact read your emails on their phone! Check your templates to make sure they fit in with our mobile recommendations and add in a quick link via our editor to a simplified mobile version. For a detailed breakdown on nice mobile rendering check out Neil from our production team’s blog, or contact us for some template advice. You can also test your emails for yourself by using the complete version of our content preview which includes all the top smartphones and mobile clients:
If people are likely to be buying your products from their phones make sure you have a nicely mobile optimised version of your website to link to from your email, and conversion tracking is in place. Perhaps also think about setting up an app for people to browse or buy through and add in an email sign up form to that app.
The report also looks at the fact that consumers are now far more comfortable with moving across mobile channels to find bargains. People are looking for offers on email, social media and even SMS. Think about how you can bring all of these together to work for you. Using our html editor you can add social share buttons to your emails, allowing people to share either the email or story and so opening your lovely campaigns up to lots more people. Maybe you could also run a seasonal offer by asking people to text in their email address to receive an exclusive Christmas discount.
Whatever you decide to do, get in the spirit and have some fun with mobile marketing this year.
For more information on content preview, templates, social share or SMS please email us: moreinfo@adestra.com.
Spam filter tests now available in MessageFocus
With lots of focus today on advanced marketing techniques, it’s easy to lose sight of the basics. These essentials can make or break your campaign, such as making sure your email is getting through to the recipient’s inbox, and that it displays correctly to your target audience.
A couple of weeks ago we announced that Adestra’s customers can preview their campaigns in mobile devices. In another update to MessageFocus content preview over the weekend, it’s now possible to test your campaign against all major spam filters before you send your email. This means you can amend your campaign to ensure it’s reaching your recipients.
Spam filter tests
Spam Filters
Emails are subjected to the following spam filter tests, and where possible, the tests will return detailed information on any problems, so they can be corrected before the final send.
| Server-side filters | ISP filters | Sender Verification |
|---|---|---|
| Barracuda MessageLabs Postini SpamAssassin |
Fastmail Gmail GMX Hushmail Lycos Mail.com Mobile Me Yahoo! Mail |
Sender ID SPF |
Performing complete tests using content preview gives you the confidence that your email wont be junked by spam filters, and when it does arrive, your message will look as intended. To take advantage of this functionality, including the ability to view how your email looks in 30 email clients and mobile devices, contact your Account Manager for a free demonstration and more information.
Carl Chambers
Development