Archive for the ‘MessageFocus’ Category
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Sending to non-openers can seriously improve your results
There are definitely differing opinions about the practice of resending to non-openers a few days after an initial email send. There are many reasons why a recipient did not open your email the first time around:
- They may have been too busy at the time to read it
- They may have deleted it by accident
- The subject line may not have interested them
- They may have read your email content without turning images on
- They may have read the plain text version of your email
- and so on and so on.
The key thing to remember though, is that if a recipient did read your email without turning images on and did not open it’s likely that they just weren’t interested in your message, and won’t open the second time around. To try and engage those who were just too busy the first time, can be an attractive idea to marketers. We spend a lot of time creating our finely tuned email campaigns. Why not try and generate that little bit more ROI from all of that effort?
On the other hand, is the extra ROI worth the risk of a potentially higher unsubscribe rate, a higher number of spam reports and the risk of annoying people who have read and dismissed your email in the preview pane.
In November 2011, we launched our new “Resend to non-openers” button within the campaigns in MessageFocus. Many of our clients had asked for an easy way to extend the longevity of the email messages, without lots of effort and this was a great answer to their requests. Since then, we have undertaken some research into what impact the use of this functionality has had on our clients results and we’d like to share them with you here.
The results:
- The resent email achieved an open rate that was half that of the original send. So if Email 1 achieved a 20% open rate, the follow up to those who did not open the first time, will achieve around a 10% open rate, increasing your reach by around 50%.
- Unsub rates of the resend were on average 0.06% less than the original email send.
These results show that resending your email campaign to non-openers can increase your email campaign ROI with minimal extra effort. However, it’s important to keep an eye on your results. If you see a big increase in your unsubscribe rate then you need to decide whether it’s worth losing those people, in exchange for the extra opens and clicks? Also, remember to look at the click through rate. If you are getting more opens, but people aren’t clicking through, is it really worth sending the email again?
As with many things in email marketing, give it a test. You’ll never know unless you try and our research shows resending to non-openers can have a big impact on your results.
Reena Mistry
Marketing Director
Come and see Adestra at Publishing Expo 2012 – stand B9
As the UK’s leading email service provider to the publishing industry, 
Adestra are proud to be the official email partner for Publishing Expo 2012, the biggest event of its kind in the UK.
This year at the show, we are inviting visitors to come to our stand and join us for a glass of bubbly. You’ll find us on stand B9 on the showfloor.
Also at the show this year:
Email advice centre
The Adestra Email Advice Centre is a great opportunity to gain free email marketing advice from experts. Each session lasts 20 minutes and we can cover any aspect of your email marketing, from your email templates, to how to re-engage your inactive email addresses.
Adestra and PPA UK Publishing Email Benchmarking Survey
Last year, we launched the first ever UK Publishing Email Benchmarking survey in conjunction with the PPA. This is the first time that such a survey has been conducted for the publishing industry. It has found some interesting statistics gathered from publishing experts across the sectors, core activities and differing organisation sizes. You can either download the survey here, or come to our stand and request a copy to be sent to you.
Demo of our new email platform
Last year, we launched the new version of our advanced email marketing platform MessageFocus. Why not come to our stand for a demo and find out why so many publishers say that MessageFocus is the best email platform for the publishing industry.
Watch our presentation – “Automated Email Content – Why isn’t Everyone Doing it?”
Time is money and content is king, right? So, if you could save time and deliver timely, personalised content… that would be awesome. In this presentation, Parry Malm from Adestra will go over 4 real-world case studies of how major publishers are improving their content while simultaneously saving time… and will let you know what you need to do to reach automated awesomeness. Presenting with him, will be Dan Stone from Future Publishing, talking about steps they have taken to automate their email marketing.
Time: 14:00
Place: Digital & Multi-Publishing Theatre
Date: Tuesday 28th February 2012
To register for the show (if you haven’t already), visit the Publishing Expo website here >
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Sending to non-openers can seriously improve your results
There are definitely differing opinions about the practice of resending to non-openers a few days after an initial email send. There are many reasons why a recipient did not open your email the first time around:
- They may have been too busy at the time to read it
- They may have deleted it by accident
- The subject line may not have interested them
- They may have read your email content without turning images on
- They may have read the plain text version of your email
- and so on and so on.
The key thing to remember though, is that if a recipient did read your email without turning images on and did not open it’s likely that they just weren’t interested in your message, and won’t open the second time around. To try and engage those who were just too busy the first time, can be an attractive idea to marketers. We spend a lot of time creating our finely tuned email campaigns. Why not try and generate that little bit more ROI from all of that effort?
On the other hand, is the extra ROI worth the risk of a potentially higher unsubscribe rate, a higher number of spam reports and the risk of annoying people who have read and dismissed your email in the preview pane.
In November 2011, we launched our new “Resend to non-openers” button within the campaigns in MessageFocus. Many of our clients had asked for an easy way to extend the longevity of the email messages, without lots of effort and this was a great answer to their requests. Since then, we have undertaken some research into what impact the use of this functionality has had on our clients results and we’d like to share them with you here.
The results:
- The resent email achieved an open rate that was half that of the original send. So if Email 1 achieved a 20% open rate, the follow up to those who did not open the first time, will achieve around a 10% open rate, increasing your reach by around 50%.
- Unsub rates of the resend were on average 0.06% less than the original email send.
These results show that resending your email campaign to non-openers can increase your email campaign ROI with minimal extra effort. However, it’s important to keep an eye on your results. If you see a big increase in your unsubscribe rate then you need to decide whether it’s worth losing those people, in exchange for the extra opens and clicks? Also, remember to look at the click through rate. If you are getting more opens, but people aren’t clicking through, is it really worth sending the email again?
As with many things in email marketing, give it a test. You’ll never know unless you try and our research shows resending to non-openers can have a big impact on your results.
Reena Mistry
Marketing Director
Come and see Adestra at Publishing Expo 2012 – stand B9
As the UK’s leading email service provider to the publishing industry, Adestra are proud to be the official email partner for Publishing Expo 2012, the biggest event of its kind in the UK.
This year at the show, we are inviting visitors to come to our stand and join us for a glass of bubbly. You’ll find us on stand B9 on the showfloor.
Also at the show this year:
Email advice centre
The Adestra Email Advice Centre is a great opportunity to gain free email marketing advice from experts. Each session lasts 20 minutes and we can cover any aspect of your email marketing, from your email templates, to how to re-engage your inactive email addresses.
Adestra and PPA UK Publishing Email Benchmarking Survey
Last year, we launched the first ever UK Publishing Email Benchmarking survey in conjunction with the PPA. This is the first time that such a survey has been conducted for the publishing industry. It has found some interesting statistics gathered from publishing experts across the sectors, core activities and differing organisation sizes. You can either download the survey here, or come to our stand and request a copy to be sent to you.
Demo of our new email platform
Last year, we launched the new version of our advanced email marketing platform MessageFocus. Why not come to our stand for a demo and find out why so many publishers say that MessageFocus is the best email platform for the publishing industry.
Watch our presentation – “Automated Email Content – Why isn’t Everyone Doing it?”
Time is money and content is king, right? So, if you could save time and deliver timely, personalised content… that would be awesome. In this presentation, Parry Malm from Adestra will go over 4 real-world case studies of how major publishers are improving their content while simultaneously saving time… and will let you know what you need to do to reach automated awesomeness. Presenting with him, will be Dan Stone from Future Publishing, talking about steps they have taken to automate their email marketing.
Time: 14:00
Place: Digital & Multi-Publishing Theatre
Date: Tuesday 28th February 2012
To register for the show (if you haven’t already), visit the Publishing Expo website here >